Monday, April 20, 2009

Teens turn out for Efron's #1 finish, '17 Again'


By Sarah Sluis

Catching the last wave of students on Spring Break, 17 Again won the weekend with $24 million. While the teen comedy opened lower than last week's tween topper Hannah Montana: The Movie, Efron flowers which brought in $32 million in its opening weekend, both Disney-bred stars were able to open a film in the #1 spot, something the Jonas Brothers failed to do this February.

Because Miley Cyrus fans make it a priority to see the film opening weekend, her film dropped 61% from last week, finishing at #4 with $12.6 million. Her next project, The Last Song, penned by Nicholas Sparks, will have almost the same set-up (she will play an out-of-line teen sent to live with her estranged father, instead of her grandparents), so hopefully her fans won't be weary of the premise.

Right below 17 Again, State of Play came in at #2 with $14 million. The journo-political thriller was expected to suffer the same fate as Crowe's fall film Body of Lies, which opened at $12 million, but State of play_crowe tacked on another $2 million to the earlier film's non-intriguing open.

Sequel Crank: High Voltage opened at #6 with $6.5 million, a slightly disappointing performance. The first film, which opened on Labor Day weekend of 2006, brought in $12.8 million. Still, its performance might be enough to greenlight a Crank 3.

Among returning films, Monsters vs. Aliens dropped 40% to earn $12.9 million at #3. Fast & Furious brought in $12.2 million, and Observe and Report slid 60% to $4 million. The controversial comedy's #7 finish will probably be its last in the top ten. The oldest film to make the list, I Love You, Man, brought in $3.3 million in its fifth week in release.

Among specialty films, Every Little Step had the highest per-screen average, earning roughly $9,000 per screen. Second-runner-up Is Anybody There?, which stars Michael Caine and posted a $7,000 per-screen average.

This Friday, no film will release above 2,400 screens, which is on the small side for a wide release. In honor of Earth Day, Disney releases Earth this Wednesday. On Friday, it will be joined by romance-thriller Obsessed, director Joe Wright's The Soloist, and Rogue Pictures' Fighting.



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