By Sarah Sluis
From romantic comedies to action thrillers, ensemble films cast with prominent Hollywood stars have their own set of benefits and drawbacks. While the costs of the actors can add up, and a huge cast can confuse viewers, it's a fairly risk-averse strategy. Including names that appeal to a variety of demographics can expand the audience and multiply the star pull.
Ensemble romantic comedies have emerged as the latest Hollywood trend. Last year's He's Just Not That Into You spawned Valentine's Day, which releases this Friday, and even before this coming weekend's numbers come in, New Line has planned New Year's Eve, another holiday-themed romantic comedy. Some of the cast may return for the sequel, which would release during the holiday season of 2011. That's a tough time spot, since December releases are usually big-budget blockbusters and critics' choices, not run-of-the-mill romantic comedies. While having a strong ensemble cast can elevate a movie to a more "special" romantic comedy, I think the best strategy would be to include a pair of kids (pre-teens or grade school puppy love) to make the story more family-friendly--like Marley & Me, that dog/marriage movie that did so well during the holiday season of 2008.
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