Tuesday, June 7, 2011

Alamo Drafthouse anti-texting video goes viral


By Sarah Sluis

There's nothing more annoying than seeing the flash of a bright screen as someone texts or checks their email during a movie. The worst offenders hold their phone so it's visible even if you're ten rows away, a side effect of stadium seating. Is it really that hard to wait an hour and a half to check your phone? Conversely, if the movie is that bad that you're bored and texting, LEAVE. Theatre chain Alamo Drafthouse struck a nerve with the YouTube video it posted of an angry voicemail left by a customer who was kicked out for texting. Since it was posted on June 3rd, the voicemail has received 400,000 views.





I think it's a gutsy move by Alamo Drafthouse. After all, isn't the usual mantra "The customer is always right?" The Drafthouse is betting (correctly) that every person who has ever been annoyed by movie theatre texting will be thrilled to see justice carried out on this annoying young woman. Though they mention on the blog that the woman was given two warnings before being thrown out for texting, in the video she claims she was using her phone as a flashlight. I bet she used that line on the staff before they threw her out, too.



The transcript is pretty spot-on. More Hollywood screenplays need to make use of such words in the Texan dialect as "Magnited States of America," and not all those "reglear" words.



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