'Puss in Boots' enjoys back-to-back $30+ million weekends

By Sarah Sluis

Paramount's decision to release Puss in Boots one week early paid off. Last week, the CG-animated picture had a lower debut of $33 million thanks to Halloween celebrations and bad weather in the Northeast. This week, the Shrek spinoff dipped just 3%, the lowest drop for a non-holiday saturated release. Now Puss in Boots has over $75 million in the bank, and one more wide-open weekend before animated competitor Happy Feet 2 opens on Nov. 15.

In second place, Tower Heist came in with $25.1 million. Many in the industry expected more, and certainly the action comedy's $75 million budget hints at larger expectations. However, the comedy earned raves in exit polls, which puts the heist film in a strong place in coming weeks.

When your Christmas release opens well before most malls have decked out their stores in red-and-green cheer, it might be a problem. A Very Harold & Kumar 3D Christmas debuted on the low side of expectations, to $13 million, and I suspect its eight-week lead time on the holiday contributed to the lower take. The stoner comedy reportedly cost less than $20 million to make, so steady weekends through the holiday will definitely put the movie in the black.

In sixth place, Footloose showed a surprisingly strong hold, dipping just 17% from last week for a $4.5 million total. The dance remake has played strongly among heartland audiences. Moneyball, in the tenth spot, showed resilience in its seventh week, boasting just a 20% drop as it added another $1.9 million to its $70 million total.

On the specialty front, the documentary about punk rock dads, The Other F Word, opened to a respectable $7,000 per-screen average on two screens. Like Crazy went up 120% from its opening weekend to $270,000. The indie romance averaged $16,800 per screen in quadruple the locations (16 from 4). That puts the indie romance ahead of Martha Marcy May Marlene, which only earned $248,000 its second week, even as it played on double the number of screens. Still, the cult drama starring Elizabeth Olsen is also performing well for a specialty film, passing the $1 million mark as it earned another $471,000 on a run that now numbers 98 screens.

This Friday, the fantasy action drama Immortal will make a splash with a wide release opposite Adam Sandler cross-dressing comedy Jack & Jill. Director Clint Eastwood's J. Edgar will jump the gun, opening small on Wednesday and big on Friday.