Thursday, June 7, 2012

Disney does 'Toy Story' with video games in 'Wreck-it Ralph'

Wreck-it Ralph is a Disney film, but it isn't a Pixar film. However, the mark of Pixar is all over the November 2, 2012, release, which has its sights set on being an early holiday hit. The trailer for the family feature just hit the Internet, offering us a glimpse into what Pixar movies the film is borrowing from.


Toy Story. John C. Reilly plays Wreck-It Ralph, a villain in a video game. He's just one of many video game characters that live an alternate life when they're not being played, true to Toy Story form.


Monsters, Inc. Ralph gets sick of playing the bad guy and goes on the run, "game jumping" into other character's video games. This feels quite familiar to the "closet" concept in Monsters Inc. The monster duo in that film were able to access closets in a central, factory-like area. Here, "Game Central Station" is modeled after Grand Central Station.


The Incredibles. Ralph isn't just normal, he's super-strong, easily able to wreck entire buildings. He also takes to first-person shooter games the way a superhero does. The Incredibles also continues the Toy Story and Monsters, Inc. idea of creating everyday lives for figures the public knows as superheroes, toys, scary monsters--or video game characters.


The Pixar "all-ages" appeal.  The trailer opens with a monologue from Ralph that sounds like a ploy to reel in working parents everywhere. Ralph is framed as a corporate slave who just wants to escape and find himself. The use of the Talking Heads song "Once in a Lifetime" clinches the trailer's dad appeal. Also, as the participants in the "bad-anon" section suggest, Wreck-It Ralph includes characters from '70s arcade games onwards. Older gamers will get a nostalgia kick out of seeing their favorites in the movie.


2012 just keeps getting more interesting. Here's the trailer for Wreck-It Ralph:


 




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