Monday, July 30, 2012

'Dark Knight Rises' spends a second weekend at number one

The Dark Knight Rises led the box office this weekend, dropping 60% to finish with $64 million. Overall, the box office was 25% off from the same weekend last year, though the difference comes down to many factors, including different movies, the opening of the Olympics, and the shootings at the midnight screening of the final Batman movie last Friday. The Dark Knight fell 53% its second weekend compared to the finale's 60% drop, but that can't solely be explained by the aftereffects of last week's tragedy. Internationally, The Dark Knight Rises has earned $248 million, compared to $287 million at home. That's a half-billion dollars in just two weeks.


The Ben Stiller-led comedy The Watch stumbled with a $13 million opening. Stiller's Tower Heist also underperformed earlier this year, leading some to downgrade the actor's star rating. The

The watch bright light
'The Watch'


tale of dudes who create a neighborhood watch group that uncovers an alien invasion drew mainly males, and primarily older ones.


Attracting the exact opposite demographic--mainly females and audiences under 24--Step Up Revolution also finished with a middling result, $11.8 million. I suspect the opening of the dance film will put this franchise to bed (or turn it into a straight-to-DVD one), though the four-film run is impressive. If there's another one, it's because these movies don't cost too much, the main special effect being unknown

Step up revolution flash mob
'Step Up Revolution'


(and modestly paid) young dancers.


Fox Searchlight's indie fantasy-romance Ruby Sparks had a solid debut in thirteen theatres, with a per-screen average of $11,700. The NC-17, violent Killer Joe averaged $12,600 per screen in three locations. Meanwhile, documentary Searching for Sugar Man debuted to $9,500 per screen in three locations, a less promising debut--though I certainly expect strong word-of-mouth for this astonishing true story.


Further up in the rankings, in tenth, twelfth, and thirteenth place, are this summer's indie successes. Moonrise Kingdom placed tenth in its tenth week, earning $1.3 million and holding strong to its placement at the bottom of the top ten. It's been ninth or tenth for six of its ten weeks. In twelfth is Woody Allen's To Rome with Love, accruing another $1 million in its sixth week. Southern-set Beasts of the Southern Wild, the newbie of the bunch, grabbed $914,000 in its fifth week. It went up 19% from last week, while the other two films posted small decreases around 25%  less than last week.


This Friday, kid-friendly Diary of a Wimpy Kid 3 will go up against the remake of 1990 sci-fi favorite Total Recall.



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