'Butler' returns to win in mixed bag Labor Day weekend

During a quiet Labor Day weekend, The Butler made a splash, becoming the first 2013 release to stay at the top spot for three weekends in a row. The Civil Rights-movement drama starring Forest Whitaker and, of course, Oprah, earned $14.8 million from Friday to Sunday and $20 million

over the four-day period. Its Monday total was enough to push it ahead of One Direction: This Is Us, which earned $15 million over the normal weekend period, and $18 million through Monday. Concert movies have been popular ever since tween singer Miley Cyrus (you know, the star that performed at the VMAs last weekend) took the sleepy Super Bowl weekend by storm and opened Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour to $31 million. Since then, concert movies have been a bit hit-or-miss, with the Jonas Brothers completely bombing their debut, and Katy Perry not doing much better last year. But Sony was quick to point out that the One Direction movie cost just $10 million, making it an inexpensive win for the studio.

A Spanish-language underdog of a movie, Instructions Not Included, made it to fifth place over the long weekend with a total haul of $10 million. It marks the biggest hit yet for Pantelion Films,
the Lionsgate arm devoted to distributing films targeted at Hispanic audiences. The family-focused narrative, a mixture of comedy and heart, wowed audiences, who gave the movie an "A+" in exit polls. Popular Mexican comedian Eugenio Derbez plays a man who takes in his daughter after her birth mother abandons her, then fights to keep her when the mother shows up after they've formed a close bond. In release in just over 300 theatres, it had the best location average of the week, $28,000 per screen.

The car-set thriller Getaway lived up to its 2% "Fresh" rating on Rotten Tomatoes, with a four-day total of $5.5 million. Still, that was better than the thriller Closed Circuit, which earned $2.5 million over the weekend. Focus Features has used this time slot before for adult thrillers like The American and The Debt, but this opening was markedly worse than those two releases, coming in with just a fraction of the take of those movies' opening weekends.

While the long weekend was poor for new releases, other returning releases posted lower-than-average drops. Blue Jasmine, in its second weekend on over 1,000 screens, had a four-day total of $5.3 million, matching last week's performance day for day. The Grandmaster, which expanded onto over 700 screens, earned $3.1 million, an excellent showing for the martial arts feature.

This Friday will be a light in major releases, with only Riddick opening in over 2,000 theatres.