By Sarah Sluis
The success of New Moon has brought the Twilight franchise to a whole new level. Among franchises, there are the ones that do better the second time around (Transformers: Revenge of the Fallen) and then there are the ones that do worse. By amassing a two-week total that exceeds the gross of the first film, New Moon is firmly among the franchise winners. Predictably, Summit is trying to stretch out the amount of Twilight movies it can make, and supernatural romances are in hot demand.
Today, for example, Warner Bros. picked up a series of five books in the "supernatural romance" category--the first one was just released today. Richard LaGravanese (writer/director of P.S. I Love You) is set to write and direct the first in the series, entitled Beautiful Creatures. An extension of Harry Potter and Twilight, the novel is told from the perspective of a popular high school boy in the South who secretly wants to get out of his small town. He has dreams of a girl, who suddenly arrives as a transfer student. They go through all the usual motions of falling in love, but she is the heir to a terrible family curse (not revealed in synopses) that gets in the way of their love. It sounds like a winning plot, but the success of Twilight and Harry Potter over, say, The Golden Compass has to do with fanbase. Is this project going to remain in a holding pattern until it ignites among young adult audiences? Or will it be moved swiftly into production before (or even if) the series turns into a phenomenon?
The other news on the supernatural romance front is Summit's proposal to extend the success of the Twilight series by splitting Breaking Dawn, the 756-page finale to the series, into two movies. That would bring the total amount of movies to five. It's an expensive move that will require raises among cast and crew (the Harry Potter series went through the same series of renegotiations), but the payoff could be big. Summit has already made a smart move by releasing the movies in quick succession. The Twilight Saga: Eclipse will come out not next Thanksgiving but this summer (June 30th). While the Twilight series, like the Harry Potter series, is strong enough to bring in new fans as older ones age out of the series, holding onto an audience is always a concern. Teen girls are only teen girls for so long. I've heard of kids who were into Star Wars but lost interest by the time the third film was released. As for myself, after seeing the first five Harry Potter movies on opening day, I missed the sixth one in theatres (though I'm anxiously awaiting its DVD release). It just wasn't as much of a priority anymore. Summit will be counting on the "Twihards" to retain their fanaticism for at least a few more years.
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