Monday, July 26, 2010

'Inception' overpowers 'Salt'


By Sarah Sluis

Remaining in star form, Inception dropped a scant 30% in its second weekend to grab the first-place spot and another $43.5 million. Strong weekday grosses took the movie over $100 million just as the weekend started, bringing its cumulative total to $143.6 million. While the first weekend received the support of younger moviegoers, audiences over the age of 35 helped keep ticket sales brisk through its second weekend.



Angelina jolie movie Salt
was not far behind, debuting to $36.5 million. Because of the star power of Angelina Jolie, as well as its action premise, the movie is expected to perform strongly overseas. Producers are still throwing around the idea of a sequel, but the bigger news here is that yet another original story (Despicable Me, Inception, Salt) opened strongly. Pre-sold titles are not always the answer--here's hoping at least one of those board game adaptations Hollywood's been courting is dead in the water.

Kicking off in sixth place, Ramona and Beezus couldn't rise past the single-digit millions, and finished the weekend with $8 million coming from a largely female, family audience. Fox pegged the budget at just $15 million, however, so this movie

Ramona and beezus joey king selena gomez should turn a profit, especially once post-theatrical markets are factored in.

After expanding into over 200 theatres, The Kids Are All Right landed just outside of the top ten, bringing in a total of $2.6 million. The strong showing effectively doubled its cumulative gross, which is now just under $5 million. Next week, Focus plans to raise the number of theatres in its release to 500, which could bring the movie over $10 million if it can maintain its pace.

Returning films in the top ten were a mixed bunch, with about half posting drops in the 20% range, and the other half posting drops in the 40% range. CG animation titles posted minimal drops, with Despicable Me dipping 26% to $24.1 million and Toy Story 3 sliding 24% to $9 million. In a market light on adult comedies, Grown Ups maintained with just a 23% fall to $7.6 million. The remaining movies, all adaptations of some kind, fell more heavily: The Twilight Saga: Eclipse tumbled another 47% to $7 million, and The Sorcerer's Apprentice plunged 45% in its second weekend to $9.8 million. M. Night Shyamalan now has a confirmed miss, with The Last Airbender dropping 46% to $4.1 million. Predators fell the furthest, 59% to $2.8 million--just two weeks after it opened to a healthy $24.7 million.

This Friday, Cats & Dogs: The Revenge of Kitty Galore will introduce a new 3D animated title to the summer mix. Charlie St. Cloud will give High School Musical fans Zac Efron in a mature, heart-wrenching role, and Dinner for Schmucks will fill the gap in adult comedies.



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