Monday, November 15, 2010

First-place 'Megamind' halts 'Unstoppable'

By Sarah Sluis

The family-friendly Megamind continued its run at number one for the second week, earning $30 million. The superhero/villain comedy dipped just 34%, as audiences eager for entertainment with family appeal turned out for the well-received movie. That puts the movie in the "average" range among other animated films. This week will be Megamind's last in the spotlight, however, as Harry Potter and the Deathly Hallows: Part I will take away a large chunk of the movie's audience this Friday.

Unstoppable denzel washington Denzel Washington's Unstoppable debuted to $23.5 million, drawing in slightly older audiences and equal amounts of males and females. Washington knows how to pick his movies, and this marks his eighth film in a row to open above $20 million. With the addition of Star Trek star Chris Pine, this movie had broad appeal, leading THR critic Todd McCarthy to anoint it "the best blue collar action movie in who knows how long."

The effects-heavy, story-light Skyline opened to $11.6 million. The sci-fi film came with a cheap price tag, around $10 million, so its opening figure should ensure the movie's profitability. Despite some catchy moments in the trailer and an interesting premise, the alien tale did not Skyline second ship incorporate the complexity of last summer's much-buzzed-about District 9, which opened to an out-of-this-world $37 million.

Audiences slept through Morning Glory's opening weekend. which followed up its Wednesday opening with a $9.6 million weekend for a total of $12.2 million. Given the movie's all-star cast, including Diane Keaton, Rachel McAdams, Morning glory newsroom Harrison Ford, Patrick Wilson, and Jeff Goldblum, the workplace romantic comedy's lackluster performance is surprising. As the tagline states--"What's the story, Morning Glory?"

Among specialty releases, indie darling Tiny Furniture had the highest per-screen average of the week, netting $22,000 from the IFC Theatre in New York City. 127 Hours had an impressive second-week finish with a $20,000 per-screen average at 22 theatres. Director Danny Boyle (Slumdog Millionaire) appears to have a second hit-in-the-making. Fair Game, which expanded again in its second week, held on, averaging $6,000 per screen as it nearly quadrupled the amount of theatres in its release.

This Friday, the penultimate film in the Harry Potter series should deliver another one of its sold-out, hyped weekends. The adult-oriented action thriller The Next Three Days will offer complementary fare, going for an audience that's outgrown Hogwarts.

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