Tuesday, January 18, 2011

Audiences swarm for 'The Green Hornet'


By Sarah Sluis

Whoever at Sony decided to push The Green Hornet to a January release is getting a nice pat on the back right now. The post-holiday release opened better than Little Fockers and not far under action fare Green hornet seth rogen like Tron: Legacy. Though the movie won't have the high weekday earnings of the December releases, the four-day weekend gave it a chance to rack up $40 million in four days ($33.7 million came from the three-day weekend).



The marriage/adultery-themed romantic comedy The Dilemma finished in second place, laughing up $20.5 million over the four-day period. Star Vince Vaughn's previous film, Couples Retreat, earned twice as much its opening weekend, making this debut a disappointing one. Dilemma_vince vaughn



The King's Speech and Black Swan both added around 750 theatres, giving each film a boost even without the holiday factored in. Right now, The King's Speech is the up-and-comer, with its three-day gross up 43% and a per-screen average of $7,200. Black Swan, which has been out a week longer than The King's Speech, has reached its near-saturation point (2,300 theatres to King's Speech's 1,500). The ballet thriller brought in $10.3 million to the historical film's $11.1 million. In terms of cumulative gross, however, Black Swan is the winner, with a total of $75 million to date vs. The King's Speech's $48 million. Elsewhere in the top ten, The Fighter dropped theatres, falling 27% over the three-day period. The biographical film still earned another $5 million, and its decision to go big early has allowed it to accumulate $65 million in six weeks.



With the school holiday, family films dropped minimally. Yogi Bear earned $7.4 million over the four-day period and Tangled scooped up another $5.4 million, making this Disney princess tale one of the most lucrative in recent history.



This Friday, the romance-sex comedy No Strings Attached will lead the pack, with more targeted releases for The Way Back and recession drama The Company Men.



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