Monday, July 11, 2011

'Horrible Bosses' wins the comedy match against 'Zookeeper'


By Sarah Sluis

Dueling comedies Horrible Bosses and Zookeeper were both predicted to open north of $20 million, but Bosses sprinted ahead for a $28.1 million finish. Males over twenty-five turned out in force for the Horrible bosses dudes revenge comedy, which has sitcom stars such as Charlie Day of "It's Always Sunny in Philadelphia" and Jason Bateman of "Arrested Development" in the cast. Zookeeper, with its PG rating, drew more of a family crowd, earning $21 million. A full 59% of the audience was over 25, indicating that not only moms and dads turned out for the pic, but older and loyal Kevin James fans.



Transformers: Dark of the Moon continued its reign in first place with a $47 million finish. Though Dark of the Moon started off much lower than the second film, it's regained a lot of its speed. Measured falls like this week's 52% dropoff could make the latest Transformers film the highest grossing yet.



Fans turned out in force for Beats, Rhymes & Life: The Travels of a Tribe Called Quest. The music A tribe called quest documentary averaged $30,000 per screen on four screens.



Back in the top ten, Cars 2 continues to fall more than average for an animated film, dropping 42% to $15.2 million. Despite the competition of Horrible Bosses, Bad Teacher dipped a shy 38% to $9 million this week. Midnight in Paris topped the haul of Annie Hall this week as it added $2.7 million, raising its total to $38.6 million. The Woody Allen pic is still behind his highest-grossing outing, Hannah and Her Sisters, but let's not forget that these figures haven't been adjusted for inflation.



This Friday could be a record-breaking weekend, as the eighth and final Harry Potter film hits theatres. Tyke audiences will get a nod with Winnie the Pooh, a return to classic hand-drawn animation.



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