Back here in the States, audience demographics broke down as expected: 61 percent of attendees were male and 51 percent were under the age of 25. These viewers awarded the movie a B+ CinemaScore grade, which is all right but not great; anything less than an A generally portends a quick dropoff. Some pundits are predicting a total domestic gross of $230 million or so.
With a gross far below that of Spidey 2, The Other Woman took second place at the weekend box office. The femme-targeted comedy earned $14.2 million and has raked in $47.3 million thus far. It may not be the best example of the comedic heights of which female comedians are capable, but Woman’s success does prove (once again) ladies will turn out for films that are, even vaguely, about them. (Here’s to more female offerings that do not need to be qualified by the phrase “even vaguely.”)
The specialty division saw a solid debut for the well-reviewed Belle. Screening in four locations, the period romance opened to a $105,000 per-theatre average. Elizabeth Banks comedy Walk of Shame performed as expected, that is, not too hot: The movie earned just $38,000 from 51 theatres. It did, however, reportedly earn the top spot on iTunes for a time.