Monday, November 26, 2007

Weekend Roundup: Fairy Tales Come True (For Disney At Least)


By Katey Rich

Enchanted



Because nothing does a better job than alleviating the familial tensions at Thanksgiving than a Disney movie, Enchanted, um, enchanted the box office this weekend, notching a $50 million take over the five-day holiday. This gives Disney the bragging rights to the top 5 Thanksgiving weekend releases of all time, as reported by Variety: Toy Story 2 ($80.1 million), Enchanted ($50 million), A Bug's Life ($47.7 million), Unbreakable ($46 million) and 101 Dalmatians ($45 million).



On significantly fewer screens than any of the other wide releases of the weekend, Screen Gems' family drama This Christmas scored a surprise #2 spot, bringing in $27 million. It barely edged out Beowulf, which dropped only 40% from its opening weekend and added another $23 million to its total gross. Even Hitman, which bowed to dismal reviews, managed to wrestle some young male viewers away from Beowulf, coming in at #4 with $21 million for the five-day period.



The weekend's other wide releases didn't fare quite as well: Family-friendly August Rush came in at #7 with $13 million, and the Stephen King adaptation The Mist squeaked into the top 10 at #9, also with $13 million for the five-day period. Both films featured the lowest per-screen averages of the new releases, averaging just under $4,000 per screen. Trumping August were two family holdovers, Bee Movie-- which crossed the $100 million mark over the weekend-- and Fred Claus. Bee Movie grossed $16 million over the five days to come in at #5, with Fred Claus right behind it at #6 with a $15 million five-day gross.



Rounding out the top ten, American Gangster continued its successful run with a #9 berth and a $13 million five-day take, while No Country for Old Men was a hit in its first wide expansion, breaking into the top 10 in the last spot and taking in $11 million over the long weekend. It maintained its run of spectacular per-screen averages, coming in at $9,432.



Below is the full list of the top 20, courtesy of Box Office Mojo. Note that Mr. Magorium's Wonder Emporium and Love in the Time of Cholera both dropped out of the top ten in their second weeks, with Cholera losing over 50% of its audience from the previous week. On the other hand, I'm Not There performed pretty well in limited release, and Before the Devil Knows You're Dead continues adding screens and dollar amounts. Bella continues its remarkable hold on the box office (you can read my story about its success for more information), and in the best news of all, Saw IV dropped over 1,500 screens and finally seems to be going away-- until next Halloween, at least.






























































































































































































































































TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count / ChangeAverageTotal GrossBudget*Week #
1NEnchantedBV$35,332,000-3,730-$9,472$50,048,000-1
2NThis ChristmasSGem$18,600,000-1,858-$10,010$27,100,000$131
31BeowulfPar.$16,240,000-41.0%3,218+65$5,046$56,361,000$1502
4NHitmanFox$13,035,000-2,458-$5,303$21,000,000-1
52Bee MovieP/DW$12,010,000-14.3%3,507-477$3,424$112,069,000$1504
64Fred ClausWB$10,735,000-9.9%3,603-$2,979$53,070,000-3
7NAugust RushWB$9,430,000-2,310+1,792$4,082$13,330,000-1
83American GangsterUni.$9,207,000-28.5%2,799-311$3,289$115,774,000$1004
9NThe MistMGM/W$9,062,000-2,423-$3,739$13,012,000-1
107No Country for Old MenMira.$8,112,000+163.7%860+712$9,432$16,640,000-3
115Mr. Magorium's Wonder EmporiumFox$8,000,000-16.9%3,168+4$2,525$22,287,000-2
126Dan in Real LifeBV$3,261,000-24.9%1,502-399$2,171$42,448,000-5
138Lions for LambsUA$1,157,000-60.1%1,527-689$757$13,792,000-3
1420Before the Devil Knows You're DeadThink$981,000+40.9%260+84$3,773$3,533,000-5
1510Love in the Time of CholeraNL$910,000-52.7%852-$1,068$3,457,000-2
1613BellaRAtt.$792,000-22.8%357-100$2,218$6,255,000-5
17NI'm Not ThereWein.$757,000-130-$5,823$1,001,000-1
1815Into the WildParV$721,000-16.4%354-157$2,036$15,025,000-10
1912Michael ClaytonWB$600,000-42.1%301-394$1,993$38,111,000-8
209Saw IVLGF$460,000-79.5%531-1,566$866$62,885,000-5

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