'Max' is painful, 'Bees' has too much honey

By Sarah Sluis

Safely clear of the September dumping ground, this week has four wide releases--with only one, Max Payne, a phone-it-in stinker.  Our critic Ethan Alter wrote this of Max Payne: "a profound feeling of
laziness hovers over the entire picture, suggesting that it was as
joyless to make as it is to watch."

Poor Mark Wahlberg.  While 3,376 theatres will be out of commission screening this video game
adaptation, hopefully teen and twentysomething guys who bought the video game will instead choose to see Sex Drive, a Summit Entertainment release opening on 2,421 screens.  In a vote of confidence on its quality, the marketing campaign released the first ten minutes of Sex Drive (warning: this is R-rated material), and the film carries a brisk momentum out of the gate.  Director/writer Sean Anders does an understated, cinematic representation of an IM conversation that's worth checking out, projecting the conversation to the side in a way that feels natural and real.  The L.A. Times review also spoke to the integration of social technology in the movie, noting that "teen comedies that are remembered tap into something fundamental
about their time, and here Anders smartly finds a way for many of the
characters' most embarrassing moments to be somehow caught on tape" and end up on YouTube.

"Honey-glazed," "too much honey," "not the bees knees," The Secret Life of Bees also opens today on
1,591 screens--a strategic move that will pack or sell out theatres and encourage word-of-mouth reviews.  Critics haven't been able to resist using "honey" to describe this film, though some find the film exceeding their tolerance for glucose.  As a book club pick for groups across the country, the movie adaptation will undoubtedly attract women who've read the novel.  If they hold true to marketers' perceptions of female audiences, they won't make it a priority to see the film opening weekend, but will likely see it once the reviews from the friends start trickling in.  What is too sweet for reviewers is often just right for the Milk Duds crowd, so I predict this film will look better in its third week than its first.

Fewer Americans may have tuned in for the third presidential debate, but W., opening on 2,030 screens, plans to capture their attention at the box office.  In a surprising consensus, reviewers of W. have noted that the film goes out of its way to come off as--let me borrow a catchphrase from Fox News--fair and balanced.  Wisely limiting the scope of the film to origins, Stone portrays Bush's ascent to the White House as a bumbling and at times tragic accident.

The diversity of this week's lineup makes predictions a tough call.  I predict a pleasantly surprising take from Sex Drive, a top three finish for W. (this is pushing it), and for Max Payne to burn brightly this week before falling sharply.  As an action picture opening on over 3,000 screens, a number one finish seems probable, but I would like nothing better than for another one of these three pictures to make a statement by coming in at number one.