Disney and IMAX sign deal; 3D popping up everywhere

By Sarah Sluis

Appending to yesterday's post about the 3D version of Monsters vs. Aliens, here's a recap of even more 3D news.

Disney signed a deal with IMAX to release five pictures in 3D on their screens on the same day of the film's general release.  Mimicking the five-picture deal that IMAX has with Warner Brothers, the deal will debut with next winter's A Christmas Carol, which features Jim Carrey in a number of roles.  2004's A Polar Express did extremely well in IMAX 3D, so Disney undoubtedly hopes that the format will make A Christmas Carol an event film, on par with a family's holiday trip to The Nutcracker, The Rockettes or the play version of A Christmas Carol.

Besides generating new 3D content, Disney/Pixar plans to reupholster its classics Beauty and the Beast (1991) and Toy Story (1995) with a 3D treatment.  Beauty and the Beast will release in 2009-2010.  Thanks to archived digital files, the process can be done with all the archived components, but will still take ten months to complete.  Toy Story, already in the midst of a 3D update, will release on October 2, 2009, and will not be part of the
IMAX deal.  Conveniently, Toy Story 3 will release a year later.  Just as the restored Star Wars films reintroduced young audiences to the classic films, the 3D update of Toy Story will introduce new children to Buzz and Woody.

Currently, most 3D films have fallen into the family/children category, with animation and kiddie concert subgenres leading the way (performance capture Beowulf and concert film U2: 3D are two adult-oriented exceptions).  Now that digital projectors number in the thousands (3D projection requires just a simple attachment onto a digital projector), demographics and genres underserved by the 3D experience will soon get the 3D treatment.  Disney's 2010 slate includes Touchstone release Step Up 3, a live action, teen-oriented dance picture.  Lionsgate plans to release horror picture My Bloody Valentine in 3D.  Along with these more niche 3D offerings, all-ages directors James Cameron (Avatar, 12/18/09) and  Tim Burton (Alice in Wonderland 3/5/2010) have films just a couple years away, giving 3D a turn in the spotlight.