Monday, August 30, 2010

'The Last Exorcism' claims first place, with 'Takers' not far behind


By Sarah Sluis

The belief that horror movies open big was proved yet again this weekend, with The Last Exorcism grabbing the top spot with $21.3 million. The audience was primarily female and over half Latino, which The last exorcism ashley bell close upaccording to Box Office Mojo is the big market for these kinds of supernatural horror movies.



Takers
had to settle for second by a margin of just $300,000, finishing at an estimated $21 million even. The contest is close enough that when the actual numbers come in, the first place winner could be reversed. Though the heist movie features virtually an all-male cast, the gender of

Takers ensemble idris elba audiences was split almost 50/50. The hunk appeal of the stars may have made this an equal draw for both males and females, with a stylish presentation to boot.

The re-release of Avatar was expected to gross in the high single digit millions, but fell short of that, finishing with $4 million in twelfth place. However, since the movie is already out on home video, many die-hard fans probably already saw the film recently, and the idea of seeing an extra 8 1/2 minutes of footage maybe just wasn't that enticing. The re-release gave 20th Century Fox bragging rights, however: It pushed the movie over the $750 million mark domestically.

Elsewhere in the top ten, Twilight spoof Vampires Suck fell 56% to $5.3 million. The horror movie Piranha 3D plummeted 57% to $4.3 million, a fate that The Last Exorcism will probably endure next week. Lottery Ticket, also in its second week, fell from fourth right out of the top ten to eleventh with $4 million.

Titles with more staying power included Inception and The Other Guys, each of which dipped in the 35% range. Male-driven action movie The Expendables had a strong showing in its third weekend, dipping 44%. Eat Pray Love leveled its fall slightly, dropping 42% this week compared to 47% last week. Its reported budget was $60 million, and the film has now grossed just as much.

This Friday, George Clooney stars as an aging spy in The American, while Grindhouse-inspired Machete takes on the un-American illegal immigration policies through the guise of an exploitation movie. A bicoastal romance between Drew Barrymore and Justin Long, Going the Distance, rounds out the bunch.



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