Monday, September 13, 2010

Debut of 'Resident Evil: Afterlife' marks new high for franchise


By Sarah Sluis

The franchise responsible for Resident Evil: Afterlife is alive and well. The fourth installment of the video game adaptation debuted higher than all three previous movies, finishing the weekend with a robust $27.7 million. Consistent with many action/horror/sci-fi genre films, the movie had its biggest night on Friday, to

Resident evel afterlife milla jovovich the tune of $10.8 million, before slowly declining over Saturday and Sunday. Afterlife inched out the last Resident Evil film by $4 million. The reason for Afterlife's stunning performance, however, may not be the health of the franchise but the profitability of 3D. The 141 IMAX screens (compared to 3,000 regular screens) contributed $2.6 million to the box office, and over two-thirds of the screens were shown in 3D theatres charging premiums for seats.

The race for second place between holdovers Takers and The American ended with Takers on top with $6.1 million. Though the slick heist movie finished below The American last week, it declined just 43% to The American's 55% fall. The latter film, starring George Clooney, was expected to have a more leggy run due to its appeal among older audiences, so its second-week slump to $5.8 million could be telling.

Joaquin Phoenix's sorta-documentary I'm Still Here just surpassed $100,000 over the weekend, playing at 19 locations with a $5,500 per-screen average. Phoenix is expected on "Letterman" Sept. 22, a

08172010_imstillhere
year after his bizarre interview with the late-night host that circulated virally, so that added publicity could be a boon to its box-office take two weeks from now.

The all-star cast of The Romantics helped earned the film a stellar $22,200 per-screen average during its opening weekend at two screens in New York and Los Angeles. Leading lady Katie Holmes hasn't been seen much on screen lately, but if that wasn't a draw, "True Blood" star Anna Paquin, Elijah Wood, Josh Duhamel and Malin Akerman gave this movie an above-average roster.

The re-release of The Twilight Saga: Eclipse failed to do much--including to push the movie over the $300 million vanity mark. Its $745,000 was far below the low single-digit millions predicted, but represented a 71% boost from the previous week. That's right, this "re-release" is actually still playing in select theatres.

Specialty releases showing big increases included director Rob Reiner's Flipped, which went from 28 to 442 screens and boosted its gross 863% to $490,000. Its $1,000 per-screen average is a less promising figure, but positive reviews from critics like Roger Ebert and its family-friendly reputation could propel this film further.

In its fourteenth week, Winter's Bone rose 21% to $143,000, adding to its over $5 million gross. When I saw the movie, I was surprised by the representation of Ozark life, sensing the authenticity of its realism; apparently the movie has played quite well in the Ozark region, where audiences have responded to its mirror-like realism and thriller feeling.

Another mover-and-shaker in the specialty market is Animal Kingdom, which has amassed almost $750,000 in five weeks. The Australian crime drama rose 9% this week, and the 61-screen release accumulated another $122,000.

This Friday, four wide releases enter the mix: Warner Bros.' Boston crime drama The Town, the 3D animated Alpha and Omega, teen sex comedy Easy A, and horror picture Devil. The much-buzzed documentary Catfish and the spare but heart-wrenching Never Let Me Go will also make their debut on specialty screens.



3 comments:

  1. I still think Milla should come here and my date, but that is another story. Enjoy the video is not the best but with all the other junk out there is by far the best and should be monitored in 3D.

    ReplyDelete
  2. It brings nothing new or interesting in the series, and its great cause reveal little more than yawns and rolling eyes (a perfect ending cliffhanger, so be prepared for the fifth section

    ReplyDelete
  3. The authenticity of its realism; apparently the movie has played quite well in the Ozark region

    ReplyDelete