'Thor' strikes down 'Fast Five'

By Sarah Sluis

The (pre-)summer box office continued to heat up with this weekend's release of Thor. The comic book-based action extravaganza easily soared to $66 million, beyond timid estimates that put the movie at $50 million or so. Compared to Fast Five last weekend, Thor attracted a younger audience, but a less ethnic one. The car-centered sequel has a diverse cast, while Thor's comic book and swords-and-sandals elements made it popular among younger viewers.

Fast Five ran low on gas its second week, dropping 63% to $32.5 million. These kinds of drops are the price movies pay for opening at $86 million, however. With over $300 million worldwide in two weeks, I'm sure no one at Universal is complaining.

Romantic comedies Jumping the Broom and Something Borrowed both overperformed, coming in at $13.7 and $13.1 million, respectively. Jumping the Broom, centered on two African-American families, had an added boost from faith-based audiences. One of the executive producers, Bishop T.D. Jakes, heads a megachurch, and the leading lady reportedly finds love after embracing abstinence. Both films attracted audiences around 70% female.

This weekend was a bad one for specialty films, with no release posting over a $5,000 per-screen average. The moody "will-they-or-won't-they" cheating film, Last Night, opened to just a $3,200 per-screen average. Mel Gibson may unleash a tirade over the performance of The Beaver, which opened to a $4,700 per-screen average. There Be Dragons, a Spanish Civil War-themed thriller, did the best of the bunch, averaging $2,660 per screen but earning $689,000 by releasing on 259 screens.

This Friday, Bridesmaids leads in hype, promising a female version of The Hangover. Vampire horror flick Priest (3D) will feed horror fans and Will Ferrell will make a blip in the dark indie comedy Everything Must Go.

Debut of 'Resident Evil: Afterlife' marks new high for franchise

By Sarah Sluis

The franchise responsible for Resident Evil: Afterlife is alive and well. The fourth installment of the video game adaptation debuted higher than all three previous movies, finishing the weekend with a robust $27.7 million. Consistent with many action/horror/sci-fi genre films, the movie had its biggest night on Friday, to

the tune of $10.8 million, before slowly declining over Saturday and Sunday. Afterlife inched out the last Resident Evil film by $4 million. The reason for Afterlife's stunning performance, however, may not be the health of the franchise but the profitability of 3D. The 141 IMAX screens (compared to 3,000 regular screens) contributed $2.6 million to the box office, and over two-thirds of the screens were shown in 3D theatres charging premiums for seats.

The race for second place between holdovers Takers and The American ended with Takers on top with $6.1 million. Though the slick heist movie finished below The American last week, it declined just 43% to The American's 55% fall. The latter film, starring George Clooney, was expected to have a more leggy run due to its appeal among older audiences, so its second-week slump to $5.8 million could be telling.

Joaquin Phoenix's sorta-documentary I'm Still Here just surpassed $100,000 over the weekend, playing at 19 locations with a $5,500 per-screen average. Phoenix is expected on "Letterman" Sept. 22, a

year after his bizarre interview with the late-night host that circulated virally, so that added publicity could be a boon to its box-office take two weeks from now.

The all-star cast of The Romantics helped earned the film a stellar $22,200 per-screen average during its opening weekend at two screens in New York and Los Angeles. Leading lady Katie Holmes hasn't been seen much on screen lately, but if that wasn't a draw, "True Blood" star Anna Paquin, Elijah Wood, Josh Duhamel and Malin Akerman gave this movie an above-average roster.

The re-release of The Twilight Saga: Eclipse failed to do much--including to push the movie over the $300 million vanity mark. Its $745,000 was far below the low single-digit millions predicted, but represented a 71% boost from the previous week. That's right, this "re-release" is actually still playing in select theatres.

Specialty releases showing big increases included director Rob Reiner's Flipped, which went from 28 to 442 screens and boosted its gross 863% to $490,000. Its $1,000 per-screen average is a less promising figure, but positive reviews from critics like Roger Ebert and its family-friendly reputation could propel this film further.

In its fourteenth week, Winter's Bone rose 21% to $143,000, adding to its over $5 million gross. When I saw the movie, I was surprised by the representation of Ozark life, sensing the authenticity of its realism; apparently the movie has played quite well in the Ozark region, where audiences have responded to its mirror-like realism and thriller feeling.

Another mover-and-shaker in the specialty market is Animal Kingdom, which has amassed almost $750,000 in five weeks. The Australian crime drama rose 9% this week, and the 61-screen release accumulated another $122,000.

This Friday, four wide releases enter the mix: Warner Bros.' Boston crime drama The Town, the 3D animated Alpha and Omega, teen sex comedy Easy A, and horror picture Devil. The much-buzzed documentary Catfish and the spare but heart-wrenching Never Let Me Go will also make their debut on specialty screens.

'Sex and the City 2' poised for blockbuster weekend

By Sarah Sluis

Midnight screenings of Sex and the City 2 grossed $3 million on Thursday, 20% more than the first

installment. This puts the femme-driven movie in position to earn at least $60 million this weekend. The first SATC earned $62.6 million over the four-day weekend, so the sequel should do just as well--if not better--in its 3,445 theatres. The sex 'n fashion comedy is unlikely to win any awards among critics, but it's sure to please the hordes of fans arriving to the theatres in stilettos. Who knows, maybe there will be a Sex and the City 3 in our future.

Going up against the girls' trek to Abu Dhabi, the competing release this week also features a Middle Eastern setting. Based on a popular video game, Prince of Persia: The Sands of Time (3,646

theatres) will play in a couple hundred more theatres but is unlikely to match SATC2's performance. In its favor, the PG-13 film is fairly tame and should attract family audiences. But it's unlikely to expand beyond its fan base, unless it attracts positive word-of-mouth. According to critic Daniel Eagan "this effects-laden spectacle delivers just what it promises and no more," and is "well-crafted but not especially original."

Those delighted by Amelie and Delicatessen will be thrilled to catch Micmacs (5 theatres in NYC), the latest from director Jean-Pierre Jeunet. "A love

story that blossoms in an underground junkyard inhabited by eccentric, slightly roguish characters with kind hearts and pure souls," according to critic Rex Roberts, the movie also includes a few scenes in the Middle Eastern desert (a trend of the week). With a liberal political message (anti-guns) along with deft use of YouTube, this movie will be a winner for Jeunet fans and other adventurous moviegoers.

Rounding out the mix, George A. Romero's Survival of the Dead will open in 21 theatres. The movie centers on a minor character from Diary of the Dead, rewarding loyal fans. Critic Maitland McDonagh called the movie a "shaggy dog tale," but noted that "if anyone has earned the right to trifle with the cannibal dead, it's the guy who unleashed them on us in the first place."

On Tuesday, Screener will circle back to count the spoils of the four-day weekend.

Adult family dramas take center stage with 'Brothers,' 'Everybody's Fine'

By Sarah Sluis

Despite all the new offerings this weekend, New Moon and The Blind Side are expected to hold the top spots. But that doesn't mean the rest of the films won't fight for their spots as we head into the competitive holiday season.

Brothers (2,088 theatres), a love triangle with a wartime focus, is poised to capture a younger version of The Blind Side's audience. It's showing strong interest among young females under 25 that idolize stars Natalie Portman, Jake Gyllenhaal and Tobey Maguire. The war angle may help draw in their male companions, just as The Blind Side shared its tale of compassion with a male-friendly sports angle.

Everybody's Fine (2,133 theatres) is a quiet film that needs to make some noise. However, with its distributor, Miramax, crumbling back into Disney, and a Robert DeNiro considerably calmer than his gruff Meet the Parents persona, this movie is Most Likely to Get Lost in a Crowd. Still, this movie presents its offerings quite well, despite being "dramatically a bit thin," according to Executive Editor Kevin Lally.

Up in the Air won Best Picture from the National Board of Review yesterday, an auspicious way to start its run in ten theatres. George Clooney plays a jet-setting corporate downsizer (he fires other people's employees for a living) but somehow director Jason Reitman manages to make this plotline fit into our current recession economy. Not since Jerry Maguire waved to his ex while on a moving walkway has the mix of blas glamour and isolation in airport travel been captured so well.

Rounding out the week's releases are the standard action and horror offerings. Armored (1,915 theatres) is about the ultimate inside job: the drivers of armored trucks helping themselves to the stacks of money in cargo. Transylmania (1,005 theatres) is a horror spoof that should appeal to a younger crowd. Unlike the more gruesome Hostel, this movie is about a group of students spending a semester abroad who discover their university is infested with vampires.

On Monday, we'll check back to see if Up in the Air's box office is as winning as its Best Picture award, if Everybody's Fine was able to raise itself above a whisper, and if Brothers can stand up to The Blind Side.