This week's success is 21 Jump Street, a feature version of the 1980s TV series. With strong support from under-25s, which gave the movie an "A" rating, the undercover-cops-in-schools movie soared to the top with $35 million. It's second to Jackass 3D as the best opening for an R-rated comedy opening outside of summer. Male audience members were only a slight majority (53%), leading some to conclude that Channing Tatum (star of romance The Vow) attracted female viewers who wanted to see more of the attractive leading man.
Will Ferrell's Spanish-language Casa de Mi Padre performed surprisingly well, cracking the top ten with $2.2 million. 68% of the audience was Hispanic, and the comedy was attended equally by males and females. Next week the picture will expand further, so we'll see if its opening-weekend success was a fluke or a sign of things to come.
The Duplass Brothers' Jeff Who Lives at Home reeled in a $3,300 per-screen average for a total of $840,000. That's not bad for the low-budget indie, which stars Jason Segel and Ed Helms. I doubt the picture will reach Cyrus' $7 million total.
Friends with Kids held on to its audience with just a 26% decrease from last week. The comedy, which centers on 30/40-somethings, their relationships, and their kids, earned $1.5 million as it added additional markets. Salmon Fishing in the Yemen upped its box office by 101% as it expanded into more locations. With a $7,000 per-screen average, the Emily Blunt-Ewan McGregor picture totaled $455,000.
The latest Nicolas Cage actioner is going straight to video. Seeking Justice earned $260,000--a $1,100 per-screen average--and woefully failed to ignite.
This Friday, the much-anticipated The Hunger Games will hit theatres. No other studios were foolish enough to try to schedule a movie to go up against a series showing the same promise as Twilight.
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