Monday, March 19, 2012

'21 Jump Street' lands at number one

This week's success is 21 Jump Street, a feature version of the 1980s TV series. With strong support from under-25s, which gave the movie an "A" rating, the undercover-cops-in-schools movie soared to the top with $35 million. It's second to Jackass 3D as the best opening for an 21 jump street copsR-rated comedy opening outside of summer. Male audience members were only a slight majority (53%), leading some to conclude that Channing Tatum (star of romance The Vow) attracted female viewers who wanted to see more of the attractive leading man.


Will Ferrell's Spanish-language Casa de Mi Padre performed surprisingly well, cracking the top ten with $2.2 million. 68% of the audience was Hispanic, and the comedy was attended equally by males and females. Next week the picture will expand further, so Will ferrell casa de mi padrewe'll see if its opening-weekend success was a fluke or a sign of things to come.


The Duplass Brothers' Jeff Who Lives at Home reeled in a $3,300 per-screen average for a total of $840,000. That's not bad for the low-budget indie, which stars Jason Segel and Ed Helms. I doubt the picture will reach Cyrus' $7 million total.


Friends with Kids held on to its audience with just a 26% decrease from last week. The comedy, which centers on 30/40-somethings, their relationships, and their kids, earned $1.5 million as it added additional markets. Salmon Fishing in the Yemen upped its box office by 101% as it expanded into more locations. With a $7,000 per-screen average, the Emily Blunt-Ewan McGregor picture totaled $455,000.


The latest Nicolas Cage actioner is going straight to video. Seeking Justice earned $260,000--a $1,100 per-screen average--and woefully failed to ignite.


This Friday, the much-anticipated The Hunger Games will hit theatres. No other studios were foolish enough to try to schedule a movie to go up against a series showing the same promise as Twilight.



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