This weekend, Iron Man 3 will continue to coast back down from its sky-high debut. Given its incredible $175 million opening weekend, even week two is likely to exceed the opening of the overstuffed, glittery The Great Gatsby (3,535 theatres), the latest from director Baz Luhrmann, who specializes in visual excess. It's also Mother's Day on Sunday, and it's likely that this movie will beat Iron Man 3 when families choose Mom's pick. The light wedding comedy Peeples will also stand to benefit from Mother's Day outings.
Critics have been divided about Gatsby. It's currently tracking 45% on Rotten Tomatoes, and a positive or negative review seems to hinge on the author's opinion of Luhrmann's excess. Our critic Rex Roberts predicts that his take on F. Scott Fitzgerald's novel will "generate a buzz with young audiences," especially since it's required reading in most high school classrooms. "Bold, brazen and splendiferous," it's "gorgeous to watch if you enjoy this sort of spectacle." Whatever the result of the final product, interest in Gatsby is high, and it could reach $40 million.
Craig Robinson from "The Office" stars opposite "Scandal's" Kerry Washington in Peeples (2,041 theatres), a Meet the Parents transported to the milieu of the African-American elite. As a man (Robinson) prepares to propose to his girlfriend (Washington) on her family's gilded turf, he uncovers crazy secrets about the supposedly refined family. They're so outrageous, critic David Noh wonders "how any of them got away
with their behavior for so long: secret, sometimes kinky sex lives;
denied breast augmentation; kleptomania; booze and drug addiction;
and a hidden nocturnal life for the Judge as he prowls the
beach." That's just a hint of the humor in store for viewers. An opening in the $15-20 million would be right on target for the comedy.
After success in limited release, Mud will undergo a second expansion into 854 theatres this week. The Matthew McConaughey-led feature has already earned $5 million, and it could add at least 50% to that total in its third week.
On Monday, we'll see how Gatsby's visual feast went over with audiences, and how much progress Iron Man 3 made towards the $1 billion mark.
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