Far exceeding expectations, The Best Man Holiday enjoyed a very merry debut. In 1999, The Best Man netted $9 million its opening weekend, or $14 million when adjusted for inflation. Its holiday reunion sequel, featuring several cast members who have grown in popularity over the last decade-and-a-half, took in $30 million this past weekend – double the original’s haul. Audiences were overwhelmingly African American (87 percent) and female (75 percent), prompting many pundits to reiterate their claim that African Americans are a largely underserved demographic.
Be that as it may, audiences of all stripes continued to pack the theatre for Thor. The Dark World held on to its no. 1 slot with $38.5 million. Although the Marvel blockbuster can now boast a $147 million domestic cume, it did slip 55 percent from last weekend. The original Thor only slid 47 percent its sophomore weekend, although, to be fair, Iron Man 3, featuring arguably the most likable superhero of the crowded bunch, suffered a 58 percent dropoff its second weekend out of the gate. As it stands now, Thor: The Dark World will likely reap $250 million by the end of its run, so there’s really no need to lament the inevitability of a slipping grip.
Last Vegas and Free Birds also continued to fulfill their roles, as box-office filler, to the best of their abilities. Once again, the two comedies targeted toward audience members at opposite ends of the life cycle clocked in at nos. 3 and 4, respectively. Last Vegas dipped just 20 percent to earn $8.85 million, while Birds pecked out a respectable $8.3 million profit. Rounding out the weekend's top 5, Bad Grandpa took in over $7 million, bringing its total domestic earnings to $90.2 million. The film will likely stick around until it’s crossed the impressive $100 million mark.
Having earned $140,000 from four locations, Alexander Payne’s Nebraska has divided pundits as to whether or not it enjoyed a successful debut. For a specialty feature, $140,000 is a respectable and certainly solid figure. However, as this is also a Payne movie and the followup to the director’s Oscar-winning The Descendants, there are those who felt disappointed by Nebraska’s $35,000 per-theatre average. The black-and-white film will also likely prove a marketing challenge beyond the arthouse contingent. Awards buzz might help, but the movie’s popular success is far from certain.
The same couldn’t be further from the truth when it comes to the season’s largest success story, Gravity. Just because the 3D feature has been missing from the headlines these past few weeks doesn’t mean viewers have forgotten about it. On the contrary: Gravity passed the $500 million international benchmark this weekend.
Can The Hunger Games: Catching Fire hope to match that? T minus four days!
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