‘Thor’ hangs tough amid a happy ‘Holiday’

Far exceeding expectations, The Best Man Holiday enjoyed a very merry debut. In 1999, The Best Man netted $9 million its opening weekend, or $14 million when adjusted for inflation. Its holiday reunion sequel, featuring several cast members who have grown in popularity over the last decade-and-a-half, took in $30 million this past weekend – double the original’s haul. Audiences were overwhelmingly African American (87 percent) and female (75 percent), prompting many pundits to reiterate their claim that African Americans are a largely underserved demographic.

Be that as it may, audiences of all stripes continued to pack the theatre for Thor. The Dark World held on to its no. 1 slot with $38.5 million. Although the Marvel  blockbuster can now boast a $147 million domestic cume, it did slip 55 percent from last weekend. The original Thor only slid 47 percent its sophomore weekend, although, to be fair, Iron Man 3, featuring arguably the most likable superhero of the crowded bunch, suffered a 58 percent dropoff its second weekend out of the gate. As it stands now, Thor: The Dark World will likely reap $250 million by the end of its run, so there’s really no need to lament the inevitability of a slipping grip.

Last Vegas and Free Birds also continued to fulfill their roles, as box-office filler, to the best of their abilities. Once again, the two comedies targeted toward audience members at opposite ends of the life cycle clocked in at nos. 3 and 4, respectively. Last Vegas dipped just 20 percent to earn $8.85 million, while Birds pecked out a respectable $8.3 million profit. Rounding out the weekend's top 5, Bad Grandpa took in over $7 million, bringing its total domestic earnings to $90.2 million. The film will likely stick around until it’s crossed the impressive $100 million mark.

Having earned $140,000 from four locations, Alexander Payne’s Nebraska has divided pundits as to whether or not it enjoyed a successful debut. For a specialty feature, $140,000 is a respectable and certainly solid figure. However, as this is also a Payne movie and the followup to the director’s Oscar-winning The Descendants, there are those who felt disappointed by Nebraska’s $35,000 per-theatre average. The black-and-white film will also likely prove a marketing challenge beyond the arthouse contingent. Awards buzz might help, but the movie’s popular success is far from certain.

The same couldn’t be further from the truth when it comes to the season’s largest success story, Gravity. Just because the 3D feature has been missing from the headlines these past few weeks doesn’t mean viewers have forgotten about it. On the contrary: Gravity passed the $500 million international benchmark this weekend.

Can The Hunger Games: Catching Fire hope to match that? T minus four days!

‘Thor’ proves its mighty earning mettle

As predicted, Thor: The Dark World ruled the multiplexes this weekend. The latest Marvel action (with a hefty dose of comedy) flick earned $86 million at the domestic box office and $180 million worldwide. It looks as if the lauded sequel will soon out-gross its predecessor: By the end of  summer 2011, Thor had earned a successful $450 million worldwide, while The Dark World has already amassed a stellar $327 million after only two weeks. Many are crediting Thor’s appearance in 2012’s The Avengers with increasing interest in his character. The “Avengers Effect” was certainly in play for Iron Man 3, which saw a significant boost in sales over Iron Man 2 (36%) after it opened post-Avengers. Not everyone is thrilled with what is undoubtedly a blockbuster debut, however. 3D attendance was down from the first Thor, and 3D sales made up just 39% of The Dark World’s overall gross, falling short of Gravity-influenced expectations. But that’s splitting hairs on a well-coiffed head. Lacking as it does any significant competition, Thor is expected to hold onto its title for some time.



Unfortunately for everyone else, standing next to a Norse god is bound to dwarf you.  This weekend’s No. 2, Bad Grandpa, earned just $11.3 million, down 44% from last weekend. The good news? Even with the inevitable dropoff, Grandpa is the second highest-grossing Jackass film of all time, on track to earn well over $100 million.

Third and fourth place just missed out-grossing Grandpa. Free Birds and Last Vegas earned $11.2 and $11.1 million, respectively. Their overall cumes are equally waddle-neck-in-neck:  Audiences have more or less ignored the critics and helped Free Birds earn $30.2 million and Last Vegas $33.5 million to date.



Dropping faster than an intergalactic deity to Earth, Ender’s Game suffered a sales dip of 62% to earn $10.3 million. That brings the film’s total up to $44 million, which, considering its advance hype, production costs and this weekend’s steep sophomore dropoff, qualifies it as a bomb. Expect the film to hang around for another week or two, but once Katniss and co. stage their multiplex takeover come November 22 for The Hunger Games: Catching Fire, Ender’s Game will be all but over.

Not so with Steve McQueen’s everyone-loves-it 12 Years A Slave. After expanding wide to 1,144 locations, Slave earned $6.6 million to bump its total earnings up to $17.3 million. The rollout, and profits, will continue this coming weekend when the film screens at roughly 1,300 theatres.



Finally, with the weekend’s smallest opening, The Book Thief earned a solid $108,000 from four locations. The film, though, isn’t tracking too hot on Rotten Tomatoes – 59% rotten – and Fox has yet to announce further expansion plans.

'Thor' poised to overtake weekend box-office

As Freddie Mercury might say, this weekend’s box-office contenders are waiting for the hammer to fall. Thor: The Dark World will likely assert its dominance over the domestic market when it bows in 3,841 locations tonight. Many are predicting the sequel to 2011’s Thor will gross approximately $95 million, earning slightly less than fellow superhero flicks Batman, Spider-Man, Iron Man and Superman, which all debuted to upwards of $100 million. Last weekend, The Dark World made headlines when it opened to a tuneful $111 million overseas. Basically, everyone knows who the winner of this weekend’s sales race will be, the question is, by just how much will Chris Hemsworth, Tom Hiddleston, Natalie Portman and team outstrip the competition?

The Avengers effect, the box-office theory that posits solo vehicles for those characters that appeared in 2012’s The Avengers will experience a boost in sales thanks to that film's popularity, proved true for Iron Man 3 and will probably factor into The Dark World’s success.  That Thor’s mighty earning potential is already being treated as a foregone conclusion is great news for the ever-expanding cinematic Marvel universe, though less so for everyone else, like last weekend’s No. 1, Ender’s Game. It’s looking as if the young adult adaptation will slip a couple of spots this Friday, Saturday and Sunday. Bad Grandpa is holding strong, and so is the critically denigrated if fan darling Last Vegas – they’ll likely land at Nos. 2 and 3, respectively. That leaves Ender’s Game to keep warm the oft-overlooked No. 4 slot. The film may have been groomed to spawn a franchise, but such a large dip in popular interest its second weekend out of the gate doesn’t bode well for executive interest in Ender’s Game 2.

Another movie about the forces of good matching against the embodiment of evil, The Book Thief, will also open, in four locations in New York and LA, tonight. The Nazi-era adaptation of Markus Zusak’s young adult novel of the same name recounts the childhood of Liesel Meminger, the titular literary robber whose love for books sees her through trying social, political and personal conditions. The film is tracking a solid 67% fresh on Rotten Tomatoes, and with its light though not particularly inventive treatment of the source material will also likely do solid business.

Continuing with their rollout strategies, About Time, 12 Years A Slave and Dallas Buyers Club will all expand to more theatres this weekend. The Richard Curtis rom-com About Time had a disappointing opening last week, earning less than $1.1 million from 175 locations. Universal isn’t expecting much from its sophomore outing: the film is tracking at about $5 million.

On the other hand, 12 Years and Club have proven themselves fierce competitors in both the awards-season race and arthouse market. Steve McQueen’s incredibly well-received slavery drama will open wide in 1,144 theatres, while Matthew McConaughey’s Oscar hopeful will expand to 35 locations.

Big names to dominate weekend box office

With a host of major releases bowing this weekend, moviegoers of every age, demographic and level of taste should have little trouble finding something to satisfy them. Sci-fi flick Ender’s Game has been generating the greatest amount of buzz as the first installment in a would-be franchise for Summit Entertainment (a company in need of another tentpole, now their Twilight series has faded). The adaptation of Orson Scott Card’s young adult novel has been tracking strong in pre-sales, with reviews just this-side of positive (63% fresh on Rotten Tomatoes).  Odds are, Ender’s Game, which is opening in 3,407 theatres tonight, will likely score somewhere in the high $20 million range.

If Game is looking to draw a crowd of teenagers, Free Birds is after their younger brothers and sisters. It’s been all Cloudy With a Chance of Meatballs 2 all the time for the past few weeks, so far as kid features are concerned. Lacking any family friendly challengers the animated sequel has been doing solid business, consistently ranking among each weekend’s top five highest-grossing films. Although our critic Michael Sauter thought Birds was one mess of a turkey, parents who’ve already seen Cloudy 2 will most likely welcome the change of pace. Free Birds will debut very widely, in 3,736 locations. Look for earnings as low as $15 million and as high as $20+ million.

With brother in one theatre, and baby sister in another, you’ll most likely find grandpa down the hall in cinema 3 yucking it up at Last Vegas. You couldn’t ask for a better cast – Michael Douglas, Kevin Kline, Morgan Freeman, and Robert De Niro – though no one would fault you for wishing writer Dan Fogelman had invested his script with a little more wit or originality. Critics haven’t been falling for the comedy’s tried tropes and gags, but if you don’t mind a little derivativeness, watching the four leads throw self-seriousness to the wind is a hoot. In all likelihood Last Vegas won’t do banner business, but a respectable $14 million would be just that.

About Time will likely rank among the weaker of Friday’s major debuts, even with its director’s legions of faithful – young women capable of reciting every line of his beloved film Love, Actually – in attendance. Richard Curtis’ latest, about a young man with a nifty family gene that allows him to travel back in time, also boasts romance queen Rachel McAdams as the love interest. Between director and leading lady, About Time (175 theatres) is expected to draw a small, devoted crowd that may translate to roughly $2 million in sales.

Last but by no means least (quite the opposite, in fact) specialty release Dallas Buyers Club will open in nine theatres, and 12 Years A Slave will expand to 410 theatres. Each early Oscar contender has received strong reviews and is expected to do very strong art-house business.