By Sarah Sluis
In just three days, Ben Affleck's The Town managed to outperform the entire run of his first directorial effort, Gone Baby Gone. Ringing up $23.8 million, the Boston-accented bank robbing tale tapped older male audiences eager for thrills. The pairing of Boston townies and crime hearkened back to 2006's The Departed, but The Town was a few million shy of beating that film's opening weekend.
In second place, Easy A amassed $18.2 million, on the high end of openings within the teen comedy genre. It couldn't beat Mean Girls or Superbad, but the Emma Stone picture wowed a primarily young, female audience. Word-of-mouth could propel this movie further, so its week-to-week drops will be a number to watch. Stone herself is an up-and-coming actress: She has roles in upcoming comedies Friends with Benefits and Crazy, Stupid, Love (both in post-production), and will host "SNL" on Oct. 23. Her biggest coup is landing the lead in The Help, a popular book club selection that has a huge built-in audience.
M. Night Shyamalan's blockbuster cred weakened with the $12.5 million debut of Devil, his lowest yet. Horror movies usually drop 50-60% in their second weekend, so this movie will be unlikely to top $25 million during its run. However, how expensive could a movie that takes place almost entirely in an elevator be? With an unknown cast, it couldn't have cost that much--right?
The animated feature Alpha and Omega made a respectable showing with $9.2 million. It was no match for last year's Cloudy with a Chance of Meatballs, which opened to $30 million at this time last year. Given the movie's so-so animation and measly 15% approval rating on Rotten Tomatoes, it fared well.
With the highest per-screen average of the week, Never Let Me Go earned a stellar $30,000 per screen playing in four theatres. Leading the pack of potential Oscar contenders, this movie may remain fresh in the minds of Academy voters--it seems likely to pick up a couple of nominations. Social networking documentary-thriller Catfish, which opened to a $21,000 per screen on twelve screens, debuted lower but arguably better. It's tough to carry that high of a per-screen average across so many screens. Though this movie was a Sundance Festival pickup, Rogue is marketing it as a mainstream, hyper-relevant mystery, a tactic that seems to have appealed to the YouTube generation.
This Friday will be another crowded one. Oliver Stone's Wall Street: Money Never Sleeps leads along with romcom You Again, 3D animated feature Legend of the Guardians: The Owls of Ga'Hoole, and a limited release of teen sex comedy The Virginity Hit. Specialty releases (take a deep breath) making their debut will include Waiting for "Superman," Woody Allen's You Will Meet a Tall Dark Stranger, Howl, starring James Franco, and Ryan Gosling in a coffin in Buried.