'The Rite' finds disciples and audiences crown 'The King's Speech'

By Sarah Sluis

Exorcism-themed The Rite led the box office this weekend with $15 million. More a thriller than a horror movie, the film lured a slightly older audience, and attracted both genders equally. Back in August, The Last Exorcism opened to $24 million, so this movie did well considering its inferior January timeslot.

Action-fueled The Mechanic tied with The Green Hornet, earning $11.5 million. Distributor CBS Films has been struggling to get some hits. This film will be their second-highest opening weekend after The Back-Up Plan.

In the wake of its twelve Oscar nominations, Weinstein Co. release The King's Speech launched an expansion that led to a 40% increase from last week and $11.1 million. Compared to other nominees, this story of friendship between a stuttering king and his speech therapist held back from pursuing a quick expansion. In terms of cumulative gross, it's still behind The Social Network, True Grit, and Black Swan, but it's approaching the total of The Fighter, which is currently at $78 million after eight weeks, compared to The King's Speech's $72 million in ten weeks. New York Times columnist David Carr recently wrote an article talking about Harvey Weinstein's comeback, comparing him to Jason rising from the dead in Friday the 13th. The King's Speech performance, both at the box office and awards shows (it recently won the DGA award for Best Feature Directing and the SAG award for Best Ensemble), is a big win for a distributor that was near bankruptcy a year ago.

127 Hours also launched an expansion in the wake of Oscar nominations, adding another $2 million to the film's coffers. Even as most of the nominated films dropped theatres, True Grit rose 4% to $7.6 million, and The Fighter dipped just 2.6% to $4 million. Black Swan glided down 33% to $5.1 million. Blue Valentine, farther down the list, rose 33% to bring in $1.1 million.

Hispanic-targeted romantic comedy From Prada to Nada opened outside of the top ten with $1.1 million, but its per-screen average of $4,300 bested half of the releases in the top ten.

This Friday, the Super Bowl's not getting in the way of male-targeted releases. Sanctum 3D will enter the fray, hoping to get the adrenaline-fueled crowd before the big Sunday football game. Targeting teen females not interested by the game, The Roommate, starring "Gossip Girl's" Leighton Meester, will also hit theatres.

'Rite' and 'Mechanic' compete against specialty pics flush with Oscar nods

By Sarah Sluis

The action thriller The Mechanic (2,703 theatres) sounds like typical late-January B-movie fare, but critic Maitland McDonagh begs to differ. The "sleek, brutally succinct thriller" comes along with an "emotional pitch [that] lies somewhere between those of King Lear and a Roadrunner cartoon, which doesn't sound like much until you stop to seriously consider the range of most mainstream action movies." Jason Statham also turns in a praise-worthy performance, projecting an "elusive warmth."

Marketed as a horror movie, The Rite (2,985 theatres) should draw in plenty of young females. McDonagh, however, feels that the exorcism movie does not fall within the genre, and "anyone who buys in expecting levitation, demonic apparitions and sundry other gross-out clichs will be disappointed." It's really about "the power of faith," told through "the relationship between a cynical seminarian and [an] unorthodox but devout exorcist." Warner Bros. has apparently been marketing this movie heavily to Hispanic viewers, many of whom are Catholic, and avid moviegoers to boot.

In the wake of the Oscar nominations, The King's Speech will up its screen count to 2,553 theatres, an addition of over 800 theatres. Studio head Harvey Weinstein has also reportedly talked about recutting the film to remove the F-word, and thus secure a PG-13 or PG rating. 127 Hours, which received nods for Best Picture and Best Actor for James Franco, is expanding to 916 locations. Franco is not only a nominee for Best Actor, but he's also doubling as one of the Oscar hosts, a nice increase in exposure for the movie.

Biutiful (57 theatres) reach more ticketbuyers this week, sure to benefit from its two Oscar nominations, one for Best Foreign Language Film and another for its star, Javier Bardem. While critic David Noh wasn't the biggest fan of the movie, he praised the "wearily weathered and better than ever" Bardem, who "proves the very heart and soul of this film."

The Sense and Sensibility-inspired From Prada to Nada (256 theatres) follows two wealthy young women who move in with their aunt after misfortune befalls their family. The romantic comedy is an attempt to woo the Latino market, which is a strong consumer of movies, especially in their first week. While few reviews are on the scene, the first-week receipts should predict whether this movie is among the likes of Prada, or nada.

On Monday, we'll return to analyze which Oscar-nominated films saw the biggest bumps over the weekend, and if The Rite and The Mechanic were able to pull in their respective audiences (apparently the Statham pic is tracking extremely well with older males).