Showing posts with label The Other Guys. Show all posts
Showing posts with label The Other Guys. Show all posts

Monday, August 9, 2010

Top spot goes to 'The Other Guys'


By Sarah Sluis

The Other Guys led the weekend with $35.6 million, easily unseating Inception, which finished second with $18.6 million. The opening was 50% higher than last week's debut of the comedy Dinner for Schmucks. Younger males turned out in force, and their eagerness to see the movie opening weekend

The other guys wahlberg ferrell helped drive up the first-week gross. The robust debut also affirms Will Ferrell's standing at the box office after last year's flop Land of the Lost. Ferrell will likely be lining up his next big-budget, starring role in the near future. Within the next 12 months, however, we'll see Ferrell wearing a smartly arranged set of hats designed to expand his star persona beyond that of a studio comedy headliner: he's starring in the indie movie Everything Must Go, which is debuting at the Toronto International Film Festival, he's doing voicework in DreamWorks Animation's Megamind, and producing the low-budget teen sex comedy The Virginity Hit. That's what I'd call a diversified portfolio.

In third place, Step Up 3D brought in $15.5 million. 75% of the theatres were 3D, and they brought in 81% of the total revenue. Higher ticket prices should have brought the total from the 3D theatres at least

Step up 3d wall of stereos 25% higher, since most 3D surcharges add that much to the ticket price, so this suggests that 3D theatres underperformed. Variety points out that there are currently four 3D movies out right now, however, and that smaller venues may have scheduled 3D showings of the movie at less opportune times. Since Step Up opened to $20.6 million and Step Up 2 The Streets opened to $18.9 million, this further dip in the opening weekend gross likely spells the end of the franchise.

The Kids Are All Right broke into the top ten, earning $2.6 million in its latest expansion into 147 more locations for a total of 994 theatres. Oddly enough, the movie did a million dollars more last weekend but only eked out a twelfth-place finish. The story of a lesbian-led household and their teens' quest to seek out their sperm donor father has earned $14 million to date, testament both to the movie's good reviews and the subject's appeal in the marketplace.

Rob Reiner's kid-oriented comedy Flipped debuted in 45 theatres with a $5,200 per-screen average, a decent opening figure. This movie is set for expansion in coming weeks so it will need strong

Twelve chace crawford word-of-mouth from initial viewers to propel it forward. The glamorous-teens-gone-bad film Twelve couldn't find its viewers and played to nearly empty theatres, posting just a $460 per-screen average for a total of $107,000. Middle Men, which stars Luke Wilson, also had a disappointing opening weekend, with a light $1,200 per-screen average for a total of $305,000. With a reported budget of $20 million, it looks like Paramount just dumped this movie and hoped for the best.

Lebanon's two-screen debut averaged $8,300 per screen, slightly smaller than another Sony Pictures Classics release about the Lebanon War. Waltz with Bashir averaged $10,000 per screen during its debut weekend in the 2008 holiday season. The Wildest Dream averaged $5,300 per screen on a dozen screens, a respectable amount for the National Geographic release.

This Friday, uber-female picture Eat Pray Love will go up against uber-male action movie The Expendables. The teen-oriented, comic-inspired Scott Pilgrim vs. The World will round out the bunch.



Friday, August 6, 2010

'The Other Guys' set to unseat 'Inception'


By Sarah Sluis

It's time for The Other Guys to have a turn. Inception has been at the top spot at the box office for three weeks running, which should end once the Will Ferrell and Mark Wahlberg cop comedy hits 3,651

The other guys will ferrell tie theatres
today. Last June, Ferrell took a nosedive with Land of the Lost, a huge bomb that also happened to release the same weekend as the surprise comedy hit of the summer, The Hangover. With The Other Guys, Ferrell will have a shot at redemption. The movie's currently posting a 78% approval rating on Rotten Tomatoes, and FJI critic Frank Lovece called the comedy a "surprisingly witty satire of buddy-cop movies" that "punctures the testosterone bags of a zillion buddy and even lone-wolf cop movies."

Kind of like an urban, older version of High School Musical with frenetically paced professional dancing, Step Up 3D steps into 2,435 theatres this weekend. The "dynamite" dancing, according to critic Maitland McDonagh, also includes a sequence

Step up 3d with two characters dancing through the New York City streets, staged using "a series of extended long shots," "incorporating taxis, brownstone steps and various props," and taking a little bit of inspiration from the 1949 Gene Kelly/Frank Sinatra musical On the Town. Bet that'll sell the movie to today's teenagers.

Opening in 252 theatres, Middle Men stars Luke Wilson as a good guy caught in the sordid side of the Internet boom days. For all the crimes that take place in the movie, however, "the film is no more salacious than an average Lady Gaga video," according to critic Daniel Eagan. Director George Gallo's focus on the "remorse and repentance side" of the "combustible premise," instead of using it for satire, left him cold.

Kind of like a feature-length version of "Gossip Girl" (as if teens needed anything more than that to rush to the theatres), Twelve debuts in 300 theatres. Chace Crawford (a "Gossip Girl" heartbreaker) stars in the tale of glamorous rich kids getting tied up in drugs, violence, and sex. Director Joel Schumacher (age 70) turns out to be handy at the job, to a point, according to critic Kirk Honeycutt, "[giving] enough texture to the tale that one might overlook its soap-opera aspects until the film implodes in the end from an excess of

Flipped movie overheated elements." It's not clear how well this film was marketed, so its success may come down to its ability to get the word out among teenage audiences.

Rob Reiner, who last directed senior-friendly The Bucket List, will hit the same demographic with Flipped. Set in the 1960s, the movie centers on a cute tale of young love that will be sure to inspire nostalgia. Rated just PG, this suburban-set movie looks like an extended version of "The Wonder Years," and is releasing in 45 theatres--but not New York City, which may be too hardened to appreciate the tale.

There's an unusually high number of well-regarded specialty films coming out this weekend, so there's

Lebanon samuel maoz room to put a few on your to-see list. The highly praised Lebanon, which will make you never, ever want to go to war, much less be confined in a tank, opens in NYC and LA. The war drama is so unlike the usual American approach, free of the patriotism, bravado, and never-let-you-downs that appear in U.S. war movies, even anti-war ones. Pretend you're climbing Everest in the documentary The Wildest Dream (12 theatres), a "gorgeous adventure film" and "suspenseful quest" according to critic Erica Abeel. To see a romance set in the Arab world that's not Sex and the City 2, seek Cairo Time (5 theatres), which drew raves at the Tribeca Film Festival this year. Or, if you're in the mood for some English-accented intrigue, there's The Disappearance of Alice Creed (12 theatres), a "nifty little Brit thriller" that centers on a kidnapping.

On Monday, I'll assess Will Ferrell's market value and the performance of The Other Guys, see if teenage audiences were wowed by Step Up 3D or Twelve, and see which of the specialty releases did well enough to warrant a broad expansion.