Victory for 'Toy Story 3' with a nine-digit weekend

By Sarah Sluis

Drawing in a remarkably diverse audience, Pixar's eleventh feature, Toy Story 3, brought in $109 million over the weekend, the highest opening weekend ever for a Pixar movie. What's more interesting, though, is

that attendance was comparable to Finding Nemo, Toy Story 2, Monsters, Inc., and The Incredibles. What accounted for the millions more earned by Toy Story 3? Besides the usual culprit, rising ticket prices, the surcharge for 3D stands out. It's estimated that the extra dimension added $20 million to the movie's gross, although that bump falls on the low end for 3D movies. Also in the mix were a large number of adults paying full ticket prices. 46% of the audience was over 25, and not all of them were parents. Toy Story 3 drew in 33% of its audience from non-families, 40% of which came from young adults aged 17-24. With its strong debut and positive word-of-mouth, Toy Story 3 should dominate for the rest of the summer--expect it to be in the top ten for the next two months.

Earning 1/20th of the gross of Toy Story 3, Jonah Hex is the first unqualified flop of the summer box office.

The comic book/western/futuristic movie managed to draw in none of those audiences, and finished with just $5 million, though that was enough to earn it an eighth-place finish. Ouch.

In second place, The Karate Kid earned $29 million in its second weekend. Though the movie dropped 47%, Toy Story 3 proved tough competition. Given its positive reviews and strong opening weekend, the movie should bounce back in coming weeks. By comparison, two other kid-oriented movies in the top ten dropped more than 50%. Marmaduke slumped 55% to $2.6 million, and Shrek Forever After declined 65%, to $5.5 million.

Fox Searchlight's marketing campaign paid off with Cyrus, which earned a breathtaking $45,000 per screen on four screens. The movie will expand into more markets in coming weeks, and should earn at least $10 million if its performance holds up--my conservative estimate. Since the movie debuted on such a small number of screens, it's hard to tell how well it will scale up.

I Am Love, starring Tilda Swinton, made its debut with $15,000 per screen on eight screens. The stylish Italian art film drew in equally suave audiences, and its opening should give it a solid, if not blockbuster, run at the box office.

This Friday, action comedy Knight and Day, starring Tom Cruise and Cameron Diaz, will open alongside Grown Ups, a comedy about basketball teammates reuniting in middle age. The cast is led by Adam Sandler.

'The Karate Kid' revives franchise with high-kicking weekend

By Sarah Sluis

This weekend, one '80's spin-off flopped and another soared. The Karate Kid, a feel-good remake of a popular franchise first launched in 1984, opened above expectations at $56 million. Our critic Ethan Alter was right on the mark when he called the movie a "formulaic but savvy remake." Well-made genre movies

always have an extra edge at the box office, in my opinion. The kid action movie's success will most likely spawn a remake. The original franchise spanned four films and included different stars (Hilary Swank starred in the final one, The Next Karate Kid, in 1994), so a similar future could be in store for The Karate Kid. I also have my money on an uptick in kids signing up for martial arts classes.

Iraq-set action comedy The A-Team opened with $26 million, a more modest debut. The movie was met with a 53% approval rating on Rotten Tomatoes compared to The Karate Kid's 70% rating, so

perception of quality could have made a difference. Still, the opening number was high enough that Variety felt the "Iraq box office curse" had lifted.

Among returning releases in the top ten, Shrek Forever After fared the best. The animated movie finished in third place with $26 million and boasted the lowest week-to-week drop in the top ten, 38%. The remaining movies in the top ten fell 40-60%. Get Him to the Greek stayed in the seven-digits with a $10.1 million take, and Killers finished its second week with $8.1 million. Kid-directed pet movie Marmaduke fell 48% even with competition from The Karate Kid, wrapping up with $6 million.

Sundance Grand Jury Award prizewinner Winter's Bone debuted with a strong $21,000 per-screen average on four screens. Last year's prizewinner in that category, Precious, made a splash at the box office and the Oscars, but this movie will be taking a quieter route.

Coco Chanel & Igor Stravinsky, Sony Pictures Classics' second Chanel-themed release in less than a year (after Coco Before Chanel), posted a $16,000 per-screen average on three screens. The Lottery, a Tribeca documentary about charter schools (featured in Screener during the festival) opened on a single screen and finished up with $17,200.

This Friday, Toy Story 3 will lead the pack of releases, opening opposite action-driven Jonah Hex.

'Karate Kid' and 'A-Team' offer action-driven entertainment

By Sarah Sluis

A new Hollywood legacy could be in the works with The Karate Kid (3,663 theatres). Jaden Smith, who starred with his father Will in The Pursuit of Happyness in 2006, has his first lead role in the kiddie action

movie, which also stars Jackie Chan. The remake of the 1984 movie takes the Detroit-bred kid (Smith) to China, where he is beaten up by bullies and must turn to his building's janitor (Chan) to learn a way to fight back. Reviews have been fairly positive, and parents who feel sentimental toward the original movie could augment its performance. Our critic Frank Lovece called the movie "formulaic but not in a bad way" and praised the "naturalness" of Smith's performance, who seems "like a genuinely irritating 12-year-old and not a ham-fisted, obnoxious movie 12-year-old."

Another remake, this time of an 80's television show, The A-Team hits 3,534 theatres and will be duking it out at the box office with The Karate Kid. This remake, however, is "almost comically nonsensical"

according to critic Ethan Alter. The filmmakers "spend two hours covering the exact same ground that the show handily summarized in the voiceover narration that played over the opening credits." Iraq serves as the backdrop to much of the action, in contrast to the more serious, reality-driven movies that have set the action in the country.

The two new releases will have to go up against Shrek Forever After, which has been in first place for four weeks, as well as Get Him to the Greek, which has held strong in second place during the weekdays. Last week's release Killers, in contrast, has fallen down rather sharply, despite opening in the same range as Greek.

A number of specialty releases round out the weekend mix. Winter's Bone, the winner of the

Sundance Grand Jury Prize, will open in four theatres in N.Y. and L.A. Reviewing this "grim story of persistence," critic John DeFore predicted that the "grit and the tenacity of its young heroine will resonate with some viewers," and I count myself as one of them. I also agree with his warning that the movie is "slow to get going and uningratiating," but it's worth it for the look at Appalachia culture.

Documentary Joan Rivers: A Piece of Work will entertain audiences in seven theatres. It's an overwhelmingly positive portrait of the comedian, but critic Doris Toumarkine enjoyed the insights into "what fuels her ineffable drive and what keeps her up at night."

On Monday, results of The A-Team vs. The Karate Kid will be in, and we'll see which specialty film opened high enough to dominate in weeks ahead.

Jaden Smith next 'Karate Kid'

By Sarah Sluis

The Karate Kid, the film that spawned a thousand martial arts studios in strip malls across America, is up for a remake.  Will Smith's son, Jaden Smith, who made his feature film debut in last December's The
Pursuit of Happyness, is attached to the film.  The film will not be a strict remake, but borrow elements from the original plot.  For those not raised on The Karate Kid, the film centered on a bullied youth who learns karate from a mentor.  In between training montages, the mentor teaches him the winning moves that will help him stave off bullies, land the Girl, and win gold at a karate competition.  Jaden Smith, 10, already practices martial arts, giving the production a head start--maybe he will have time to change the color of his belt before filming begins next year?  While the original film had the character moving from New Jersey to California, this film plans to shoot in Beijing, China, making me think that the rewrite will make the kid's move transcontinental.  Original producer Jerry Weintraub will reprise his role as a producer, along with China Film Group, which is co-producing the film.
  The original franchise consisted of four films--The Karate Kid, two sequels, and The Next Karate Kid, which started over and switched genders, launching the career of Hilary Swank and preparing her for her Oscar-winning role as a fighter in Million Dollar Baby.