By Sarah Sluis
Angels & Demons made the usual sequel dip, earning $48 million this weekend, only 62% of The Da Vinci Code's opening weekend. Because the book Angels & Demons wasn't nearly as popular as The Da Vinci Code, which had a Mona Lisa plotline that captivated readers' imaginations, the studio had expected a smaller opening. The popularity of Star Trek, however, likely prevented the opening weekend from crossing the $50 million mark, as did the film's older-skewing audience, which isn't as keen on turning out to see a film the first weekend.
In its second week, Star Trek earned nearly as much as Angels & Demons, pulling in $43 million, a mere 42% drop from last week. Wolverine, by comparison, dropped 69% in its second week, and another 44% this week. Because of Trek's below-average drop for a tentpole film, as well as its strong weekday earnings, it's now just $4 million shy of Wolverine's $151 million total. Its marketing efforts overseas have paid off too, as international audiences have finally taken notice of the franchise. Based on the success of Star Trek, expect Paramount to arc out the story across multiple sequels.
The rest of the top ten, combined, earned only about $20 million, each dropping minimally from the week before. With Night at the Museum 2: Battle of the Smithsonian releasing this Friday, family films like PG-rated Monsters vs. Aliens, which dropped only 8% this week, and G-rated Earth will likely fall to the bottom of the top ten or out altogether.
By contrast, female-oriented films Ghosts of Girlfriends Past and Obsessed, which came in at number four and five this week, earning $6.8 and $4.5 million, won't see any competition for quite some time. It's another month until romantic comedy The Proposal, which has seen strong advance word, will open widely.
This Memorial Day weekend will please adults and families alike. Adventure comedy Night at the Museum 2: Battle of the Smithsonian has already blitzed kids and parents with advertising, and the addition of Amy Adams adds female appeal to a film whose first outing was toplined by males. R-rated Terminator Salvation, which parents will hopefully avoid bringing their kids to, will also attempt to re-launch and re-center a franchise that lost some of its resonance through projects like television show "The Sarah Connor Chronicles." I'll be weighing in on Terminator Salvation's attempt to live up to its iconic catchphrase "I'll be back" later this week, so surf back later in a few days.
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