Monday, August 24, 2009

Glorious opening for 'Basterds'


By Sarah Sluis

Brad Pitt, the Nazis, and Quentin Tarantino? The combination proved to be a box-office success, as Inglourious Basterds racked up $37.5 million over the weekend. The movie played steadily throughout Inglourious basterds king kong the time period, dropping just 10% on Saturday and an additional 20% on Sunday. Some attributed the performance to strong word-of-mouth, as documented by Twitter.

Live action/CGI hybrid Shorts debuted at number six, earning $6.6 million. Coming in at the tail end of a summer filled with the usual CGI sequels and an exemplary Pixar film, the movie drew in a tiny audience, a fraction of those who saw director Robert Rodriguez's Spy Kids franchise.

Post Grad also attracted a small, niche audience, and suffered from being a Fox Atomic release that was moved to Fox Searchlight after Atomic shuttered. It squeaked into the top ten with a $2.6 million gross. With a target audience of girls under the age of star Alexis Bledel, it just couldn't attract enough attention at the box office.Shorts cgi

Julie & Julia leveled its fall, dropping the least out of the movies in the top ten. Its take went down by 25% (compared to 38% in its second week), allowing it to cook up another $9 million. Fending off competition from Inglourious Basterds, District 9 dropped 49% to come in at number two with $18.9 million. Even as it dropped screens, Harry Potter & The Half-Blood Prince brought in another $3.5 million, with a total of $290 million over six weeks.

Among specialty releases, X Games 3D: The Movie wiped out, badly. It brought in $572 per theatre at 1,399 locations. Reviews were lackluster, and the adrenaline-seeking fan base either didn't know about the movie, or didn't find it worthy of the big-screen treatment.

Next week will be particularly light on movie offerings, with just two horror movies coming out. The casual moviegoer will have the chance to catch up on movies they missed--and kids will start heading back to school and away from weekday matinees.



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