Thursday, August 20, 2009

'Avatar' trailer igniting fans


By Sarah Sluis

Fox released the trailer for Avatar this morning, and it's confirming that this movie will be the must-see event in the holiday movie season. Since 25 minutes of the film were released at Comic-Con, and 15 Avatar minutes

of footage will be previewed tomorrow to those who received their IMAX

tickets, awareness and twittered first impressions are already rising, a good four months before its release.

The trailer opens with a technically stunning image of a space station and plane (a more polished version of Star Wars), and then segues into a series of aerial shots over the Na'vi planet, covered in acacia trees. Then we see Sam Worthington, who plays a paralyzed ex-Marine, rolling out of a ship in a wheelchair. In a laboratory, he sees his animated avatar floating in liquid before undergoing a process by which he inhabits the form. The rest of the trailer is a build-up montage of battles and hints of Worthington's relationship with a Na'vi woman (Zoe Saldana). Cameron claims to have had the idea for over fourteen years, but held back from making the movie until he could create a believable alien that audiences could identify with. The blue aliens in the trailer are tinged with the patina of CGI, but those who have seen the 3D images at Comic-Con, on a big screen say they look more realistic in a theatrical setting.

Cribbing from an Internet-supplied plot synopsis (potential spoilers included), the story of Avatar is strikingly similar to that of Pocahontas: a man befriends the natives (or, in this case, becomes one), and is won over to their viewpoint as he also becomes romantically involved with one of them. When the two sides enter into a conflict, he's forced to make a decision.

The story of a mole who changes his sympathies is a familiar one, and can be found in every genre, from Avatar_pre_trailer_1 spy movies to romantic comedies. There's a reason it sticks around: beneath a superficial premise there's an opportunity to make deep, thought-provoking commentary on the groups involved. Sci-fi movie District 9, which opened last week, also involves a human who becomes alien, and in the process starts to advocate for the "others."

James Cameron is working off an incredibly strong template, and this focus on story and action should broaden the appeal of Avatar to a wide range of viewers. Fox is marketing the movie with the tagline "by the director of Titanic," which

alludes not only to his most successful film, but also its

similarity to the new one. After all, Titanic, is as much an action film as a historical romance, just as Avatar seems to be not just a sci-fi action film, but a story about the perils of technology and colonialism.



1 comment:

  1. this film or that they say has excellent effects, but I feel it is poor plot, I think that is not centralized to a large segment of the population since the genre faltancia / fiction not please everyone, but I congratulate you for that excellent production.

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