By Sarah Sluis
The father-son-robot boxing movie, Real Steel, trounced its competitors this weekend for a $27.3 million finish. The movie did very well for a sports drama, but only so-so for a robot movie, according to the insanely specific charts provided by BoxOffice Mojo. "Fanboy" males under 35 comprised the majority of the audience. Though a young, male audience usually indicates that a movie will play best its opening weekend, the futuristic movie's 'A' CinemaScore rating could keep it playing strong in coming weeks. A sizeable 12% of the weekend gross came from IMAX screens, even without the added bonus of 3D.
In the VP spot, The Ides of March finished with $10.4 million. The opening was slightly off from Clooney's last star vehichle, The American ($13.1 million), though roughly around the debuts of some of his other self-directed films, like Michael Clayton, which opened to $10.3 million. Ides corralled the opposite audience of Real Steel, playing mainly to women (58%) and over-35's (60%).
The third, fourth, and fifth place finishers all had minimal dips compared to the rest of the top ten, allowing them to keep their top ranking. Dolphin Tale dove 34% to $9.1 million. Moneyball, in its third week, fell 37% to $7.5 million. Finally, cancer dramedy 50/50 fell 36% to $5.5 million.
Playing to sold-out midnight screenings The Human Centipede 2 (The Full Sequence) averaged $3,000 per screen at eighteen locations. Strand's French confection The Women on the 6th Floor had the highest average of a new specialty film, $4,300 per screen. The unsettling storm-centered drama Take Shelter, in its second week, averaged $5,000 per screen as it moved from three to eleven locations.
This Friday, bird-watching comedy The Big Year goes up against sci-fi remake The Thing and 1980s teen dance remake Footloose.
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