'2 Guns' on top as animation fatigue continues with 'Smurfs 2'

Too much competition in the animated market has been hurting the kid-friendly selections unlucky enough to choose a late summer release. The Smurfs 2 opened to just $18.2 million over the weekend, which is half of the original's three-day total. Even with its Wednesday start, the five-day total of $27 million is $8 million less than the original's three-day total. Not good news for the blue creatures, or Sony either. And just two weeks ago, DreamWorks Animation's Turbo opened to a scant $21 million. What's going on?

Last year, just two animated movies opened during the summer: Brave and Madagascar 3. This year, there are six movies coming out in the May-August period. It's fair to say there were going to be some casualties. May's Epic did okay, topping out just over the $100 million mark, while Despicable Me 2 ($326 million) and Monsters University ($258 million) are in the top four movies this year, period, losing out only to Iron Man 3 and Man of Steel, respectively. The success of these two features is the reason so many studios want to get in the animation game, but it appears family audiences may have seen one or both of these better-regarded features, then taken a pass on Turbo and The Smurfs 2. Disney is likely nervous, because animated Cars spin-off Planes is coming out this Friday. Originally planned as a direct-to-video release, the upside is that the studio doesn't have too much riding on this feature financially compared to expensive Pixar originals. A theatrical release was likely designed to boost the ancillary revenue Disney wrings from its animated properties, especially for an action figure and ride-friendly concept like Planes, but an extremely low opening may defeat the point of releasing it theatrically in the first place.

While adult audiences have also suffered from tentpole fatigue, 2 Guns, billed more as a buddy cop comedy than a movie with fantastic explosions, didn't crash and burn. The $27 million opening, while enough to earn first place, is particularly low for a movie with Denzel Washington on the top bill. After all, he brought Safe House to a $40 million opening. That movie, however, had a more defined, marketable plot, while 2 Guns has confusing double-crossing going on that isn't as easy to explain in quick TV spots.

Coming-of-age tale The Spectacular Now had a spectacular debut, averaging $50,000 per screen in four locations, a promising sign for the well-reviewed feature. Meanwhile, fellow Sundance darlings The Way, Way Back and Fruitvale Station were neck and neck this weekend, earning $2.8 and $2.7 million, respectively. Both had comparable per-screen averages, so it will be interesting to watch which one plays longer with audiences.

On Wednesday, Percy Jackson: Sea of Monsters and drug-running comedy We're the Millers will jump-start the weekend, followed by original sci-fi movie Elysium, which is written and directed by District 9's Neill Blomkamp.

 

Low-budget horror movie 'The Conjuring' tops expensive tentpoles

As the East Coast and Midwest endured a heat wave, the spine-chilling The Conjuring performed some magic this weekend as it opened to $41.5 million. Made for just half its opening gross, the horror feature combined great reviews with a stellar marketing campaign to coast to the top. Meanwhile, news wasn't nearly as good for the other three wide releases this weekend, which were far more expensive to make.

DreamWorks Animation's Turbo opened in third with $21.5 million, with a five-day total of $31.2 million. That's a disappointment for the animation studio, which spent at least $135 million in production. Meanwhile, Despicable Me 2, which cost just $76 million to make, racked up another $25 million in its third week, easily outshining the debut of Turbo.

Red 2 posted totals of $18.5 million, a few million less than the original. Older males comprised the majority of the audience. The action feature about aging spies performed similarly to The Expendables 2, which starring aging action heroes. That sequel's opening also dropped slightly from that of the original.

The Men in Black-like supernatural buddy cop action-comedy R.I.P.D. bombed, maybe because it included just too many genres. With $12.7 million, it's slightly better than some projections, which doubted if the movie could top $10 million, but this feature will definitely lead to a big writedown at Universal.

In 353 locations, Girl Most Likely averaged $2,000 a screen for a total of $736,000. That's less than expected for the Kristen Wiig-led comedy, which unfortunately has been plagued by poor reviews. Another star-led indie, Only God Forgives, had double the per-screen average, $4,000, for a total of $315,000. Thanks to the star power of Ryan Gosling, the Radius-TWC release is expected to post strong VOD numbers. Meanwhile, The Way, Way Back continued its slow burn, going up 100% as it added locations for another $2.2 million in its third week. The indie beach comedy will expand into over 650 locations on Friday.

This Friday, Wolverine will lead the pack of new releases, while The To-Do List opens in a moderate 500 locations. Also on the menu is Woody Allen's Blue Jasmine.

'The Purge' doubles the opening of 'The Internship'

Thanks to savvy marketing that pulled in both horror fans and those who perfer lighter thrillers, The Purge landed on top with $36 million this weekend. Horror fans liked the idea of seeing a family fend off a violent attack in their home, while others were drawn in by the fact that a futuristic government has made this kind of behavior legal--at least for 12 hours a year. Back in 2002, Panic Room, another home invasion movie that also had more of a thriller than horror vibe, opened to $30 million. The picture performed well among Hispanic audiences, which accounted for a third of ticket sales, as well as women, who bought 56% of the tickets.

In contrast, Owen Wilson and Vince Vaughn couldn't excite audiences about The Internship. The comedy opened in fourth place with $18.1 million--and it cost far more than the reported $3 million for The Purge. That $18 million total is half the opening of Wedding Crashers, and it's also not a good showing for Shawn Levy, whose directing credits include the $100+ million comedy Date Night. Many critics felt uneasy with the heavy Google tie-in, which came across more like an advertisement than a lampoon, and audiences may feel the same way. In coming weeks, word-of-mouth will make this one sink quickly or coast through a bit longer.

With major blockbusters releasing since the beginning of May, plenty of pictures put in strong holdover weekends, dropping just a third from the previous weekend. Fast & Furious 6 kept its decline to 43%, which still gave the car chase movie $19.7 million. Down 33% in its second weekend, Now You See Me closely tailed Fast & Furious, posting returns of $19.5 million. Further down the list, Epic, Star Trek Into Darkness, Iron Man 3 and The Great Gatsby all dropped in the mid-30% range. There were a couple of losers, though: After Earth plummeted 59% in its second weekend, while The Hangover Part III lost 55% of its audience.

Joss Whedon's foray into Shakespeare, Much Ado About Nothing, averaged $36,000 per screen in five locations, for a total of $183,000. Next week, the low-budget adaptation, set in present day, will expand into a few hundred theatres. The documentary Dirty Wars, which reveals how the "Joint Special Operations Command (JSOC) has been fighting a secret
war against terrorists in Iraq and Afghanistan," had a strong debut, averaging $16,500 per screen in four theatres.

On Wednesday, the apocalyptic comedy This Is the End will hit theatres, followed by superman's return in Man of Steel on Friday.

'Fast & Furious 6' races through $120 million opening

Over Memorial Day weekend, the clear winner was Fast & Furious 6. The latest model in this octane-fueled franchise turned in the best opening yet for the series. Over the four-day period, Fast & Furious 6 earned $120 million, two-and-a-half times as much as its closest competitor, The Hangover Part III. The three-day opening was also $10 million higher than Fast Five, which debuted to $86 million in April 2011. It's rare to see franchises endure and get better over so many incarnations, but that's the case here. In its favor was an "A" rating in exit polls and high attendance among minorities, who likely connect with the diverse cast. A third of ticketbuyers were Hispanics.

While Fast & Furious 6 did better than the sequel before it, The Hangover Part III had an opening weekend that was over 50% lower than The Hangover II. In the five-day period since its Thursday opening, the comedy earned $63 million, compared to the $135 million earned by its predecessor during the same period. That's under the estimated $80 million projected by Warner Bros., while still a decent showing for an R-rated movie over the Memorial Day holiday.

Opening in fourth place, Epic scored a $42.6 million opening. Animated features usually play a long game, as families show up months after a film's release. Kids gave this movie an "A+" rating, so that may help the tale about forest creatures in coming weeks. In a month, however, Monsters University will start to siphon away family audiences.

This weekend was a good one for indies. The summer usually yields at least one indie hit, and this weekend saw the release of a few contenders. Before Midnight debuted to $322,000 over the four-day period, and its three-day per-screen average was $50,000 per location, a great start for the indie romance that is also the third film in a series. Most specialty films don't inspire sequels, but when they do, it appears they reap the same returns as mainstream franchises. The well-regarded

Fill the Void also made a strong opening, averaging nearly $20,000 per screen in three locations. The story of an Orthodox young woman sheds light on a religious world often closed off from outsiders, heightening its appeal. In its second week, Frances Ha went up 300%, pulling in $546,000 from 60 locations, which posted an average of $9,000 per screen. That's great news for the Greta Gerwig-led indie, which could end up being director Noah Baumbach's biggest success yet.

In seventh place, Mud rose 9% over the four-day period for a total of $2.4 million. With a cumulative total over $15 million, the movie is now Roadside Attractions' best-performing release.

On Friday, Will and Jaden Smith topline the apocalyptic After Earth, magicians pull off a heist in Now You See Me, and indies The East and The Kings of Summer join the fray.

'Gatsby' goes over the top with a $51 million opening

There were hints that The Great Gatsby was not going to open big. Critics have been a bit mixed on the movie, and Warner Bros. moved it from a December release date to May, which some took to mean the studio was making a vote of no confidence. After opening to $51 million, about 25% higher than most estimates, Warner Bros. likely feels their decision to move the Baz Luhrmann-directed film paid off. Really, it's just more of a fkuffy summer spectacle than the kind of movie that could make an awards play. Since Gatsby is required reading for most American high schoolers, the content was extremely familiar while being presented as a visual feast. Music from Jay-Z and the casting of Leonardo DiCaprio gave the movie an extra boost. However, it turns out the audiences agreed with critics, giving the feature a so-so "B" rating in exit polls, so Gatsby may fade faster than if it had been a hit among audiences.

Beating the opening weekend of Gatsby, Iron Man 3 brought in another $72.4 million,
a 58% decline from the previous week. For a movie that opened so high,
that's actually a decent hold. Receipts from foreign territories will
help bring the picture over $1 billion worldwide before next Friday.

Is it possible that black audiences might have chosen to see The Great Gatsby (with its Jay-Z-produced soundtrack) instead of Peeples this weekend? Despite two well-known TV stars, Craig Robinson and Kerry Washington, and a "Tyler Perry Presents" label, the comedy bombed with just $4.8 million. Lionsgate should be able to do better than that, given its experience marketing Perry's works, but maybe that was just the problem--the audience for Perry's work didn't care for this feature, which was only produced by him. In 2011, a similar black-targeted wedding comedy about class differences, Jumping the Broom, opened to $15 million, so this is way off the target.

Playing in two U.S. markets, the highly regarded documentary Stories We Tell averaged $15,000 per location, a great start for the feature, which will likely play well on VOD and beyond.

On Thursday, the second mega-blockbuster of the season, Star Trek Into Darkness, will start peeling off the audience for Iron Man 3.

'Iron Man 3' takes the stage, could pass $150 million opening weekend

No other wide release dares to go up against the strongly armored Iron Man 3  (4,253 theatres). With no competition, the Robert Downey Jr.-led sequel could easily earn over $150 million in a weekend. Last year, The Avengers opened with over $200 million, but that had the added benefit of being super-superhero movie, with fellow franchise players like Thor, Captain America, and The Hulk in the mix. Many reviewers have come out in favor of the action-packed sequel, which has plenty of humor and "marks an exciting return to form for a franchise that had dipped in quality," notes our critic Daniel Eagan. People will likely see this movie not only as continuation of 2010's Iron Man 2, but also of last year's The Avengers. Overseas, the movie has already earned $300 million, an excellent indicator of success. Over 90% of advance sales on Fandango and Movietickets.com are for Iron Man 3, so it's clear this is the most anticipated movie so far this year.

For those who don't like explosions and superhero suits, there's also a strong selection of indies opening this weekend. The "wonderfully droll horror comedy" The Happy House, as described by critic David Noh, will release through First Run in New York City.

Acclaimed Danish director Susanne Bier "refreshes the conventions and clichés of the rom-com" with Love Is All You Need (4 theatese), according to FJI's Erica Abeel. Sparks fly at a wedding, but it's not the couple at the altar--it's the father of the groom (Pierce Brosnan) and the mother of the bride (Trine Dyrholm).

Playing hitman Richard
Kuklinski "with an
unsettling tunnel-vision intensity," Michael Shannon turns in a stellar performance in The Iceman (4 theatres), according to our critic Michael Sauter. Although he thought the movie had flaws, including a lack of "dramatic depth and intensity" compared to the best anti-hero movies, like Taxi Driver and Serpico, Shannon's performance is not one of them. In a leading role, he only confirms his "powerful, often scary
presence as an onscreen character actor."

An update of the Henry James novel What Maisie Knew will open in New York City. Set in the Big Apple, the story centers on a young girl who is shuttled between her self-centered, divorced parents.

On Monday, the big question will be just how high Iron Man 3 can go in his jetpack. $150 million is the insider target figure for a wow-worthy debut.

 

'42' should hit a triple while 'Scary Movie 5' may not even get on base

Finally, an adult-leaning picture that doesn't involve car chases, mobsters, or kidnapping. 42 (3,003  theatres) is one of the first dramas to release this year that aims to connect with audiences in search of quality. Baseball fans, history buffs, and African-Americans (or any

combination of the three) should also be among the viewers turning out this weekend. The question is whether the idea of seeing Jackie Robinson on the big screen will outweigh the poor box office precedents for this picture. Recent baseball pictures (including Moneyball and Benchwarmers ) just haven't opened above $20 million. Of course, if you look way back, you have both A League of Their Own, which earned over $100 million back in 1992, and Field of Dreams, which earned $64 million in 1989. In spirit, those are closer to 42. However, the most recent story of triumph in a predominantly white space, the flying movie Red Tails, didn't even cross $50 million. It's a mixed bag out there. Many predict an opening of $20 million, but I could see the movie going even higher. 42 gives a saintly portrait of Robinson, which doesn't necessarily make for high drama, but the inspiring, feel-good story could have audiences coming back due to positive word-of-mouth. Despite its flaws, it's one of the best wide releases to come out this year, and I'm rooting for Robinson and 42.

Scary Movie 5 (3,402 theatres) is back from the dead, and this time Lindsay Lohan, Charlie
Sheen, and Ashley Tisdale are among the stars in this horror parody franchise. Scary Movie 4 came out a good six years ago, and such a long lag between sequels is dicey. It's most likely that the release will fall flat, opening under $20 million.

Two specialty releases are scaling up. After debuting last week to a $32,000 per-screen average, Trance will expand into 438 locations. The Place Beyond the Pines will go from 30 to 514 locations in its third
week. Pines will likely earn at least $1 million in the expanded release, while Trance should be somewhere in the mid-six figures.

Writer/director Terence Malick, who is famous for taking years to edit films, has a surprise: another film just two years after his last, The Tree of Life. Ben Affleck, Olga Kurylenko and Rachel McAdams star in To the Wonder (5 locations), which FJI critic Chris Barsanti describes as "a
floating beauty of a philosophical love story that can’t yank its
head out of the wispy clouds of meaning long enough to consider the
humans mucking about on terra firma." That about sums up the artistic work, which has beautiful visuals but not much of a plot.

On Monday, we'll see if 42 scored and if Scary Movie 5 revived the aging franchise.

 

Scary seconds: 'Evil Dead' and 'Jurassic Park 3D' to freak out audiences

This weekend brings a bit of an eerie déjà vu for audiences. The two new wide releases tread familiar territory. Evil Dead is a remake of the 1981 horror feature that later turned into a cult hit, and Jurassic Park is a re-release of the 1993 movie, only in 3D.

Evil Dead (3,025 theatres) "will make you comprehensively uncomfortable," warns critic Lianne Spiderbaby, who also urges those with a "weak stomach" to stay away. Horror fans, though,
should be enough to bring the remake to an opening above $20 million. Courtesy of Platinum Dunes (not responsible for this remake), there have been many reboots of horror classics like Texas Chainsaw Massacre in recent years. Some hit, others don't. The updated visuals and characters will undoubtedly draw some people who don't like the washed-out look on their VHS tape. It's likely both people who have seen the original and those that recognize the movie name but just haven't seen the original will be among the attendees. If Evil Dead is a success, a remake of the sequel won't be too far away.

The most terrifying movie of my childhood--and many others'--will re-release in 3D. Jurassic Park (2,771 theatres) isn't necessarily looking for the surprise success of some re-releases. For Jurassic Park 3D, however, there are two things that will make the re-release worthwhile: next
year's Jurassic Park 4 and China. Since Jurassic Park 4 will come out next summer, the re-release of the original now is just free publicity and a way to drive 3D Blu-ray sales.

The money will come from China. When Titanic 3D re-released last year, it earned $285 million overseas. Half of that amount, or $145 million, came from China. Meanwhile, the re-release earned just $57 million in the U.S. That type of box-office breakdown is just unheard of, but it demonstrates why China is such an important emerging market. Audiences in China had never had a chance to see the original on the big screen, making attendance a must.
Jurassic Park 3D should rake up money in China, or else someone's not doing something right.

In between creating the opening ceremony for the 2012 London Olympics, Danny Boyle filmed Trance (4 theatres), a Hitchcock-esque suspenseful tale that received good marks from critic Rex Roberts. The "stylish, diverting thriller," which stars James McAvoy, has an "original idea complemented by a witty script, imaginative direction and appealing cast, and enough sex and violence to keep us from thinking too hard about plot twists." That sounds like enough to whet the appetites of arthouse audiences and make this a spring indie pick.

Also in the mix is The Company You Keep (5 theatres), which stars and is directed by Robert Redford. Critic Doris Toumarkine predicts that the story of "a
former radical forced to go underground but living a quiet,
responsible life under a false identity until a journo outs him" will appeal to an "upscale audience...of the '60s generation" that may welcome the chance to revisit the radicalism in their own youth. With its older star, it will certainly appeal to the aging arthouse audiences--perhaps it will even approach the benchmark set by last year's retiree-fueled hit The Best Exotic Marigold Hotel.

On Monday, we'll see which movie audiences chose to terrify them, and if either of the arthouse releases received the biggest push for their platform releases.

 

 

'G.I. Joe: Retaliation' shocks and awes with $40 million weekend

G.I. Joe: Retaliation is having the last laugh.
After Paramount moved the release date from last summer to this March, many in
the industry suspected they were trying to salvage a stinker. Instead, G.I. Joe:
Retaliation earned $41.2 million over the weekend, and
$51.7 million since its
Thursday opening. The budget for the follow-up feature
was slightly lower, yet including the overseas totals, the movie is already
pacing ahead of the 2009 original. The studio's decision to convert the feature
to 3D also paid off: 45% of tickets sold were for 3D showings, which is better
than many other recent films, including The Croods.

The Easter weekend was also kind to Tyler Perry. His film Temptation:
Confessions of a Marriage Counselor opened to $22.3 million
and received high marks from its older female, African-American viewers. The
general critical community, however, was not impressed. Perry is definitely a
workhorse, and though he's never had the kind of massive hits of Steven
Spielberg or Robert Zemeckis, he joins their ranks by having nine films open
over $20 million. Perry's mix of romance, drama, and humor has thrived with little variation at the box office--talk about evergreen returns.

If only young adult sci-fi romances were so predictable. The Host,
which came courtesy of none other than fantasy-romance queen bee Stephenie
Meyer, who wrote the Twilight series and produced this adaptation of
her book, showed that teen girls are picky--and fickle. It's the latest twist
on the genre to be greeted by a tepid reaction at the box office. That's what
happened to Beautiful Creatures, which recently opened to $7.5
million. The
Host did slightly better, debuting to $11 million,
but that's still nowhere near the original Twilight's $70 million opening. It's time for studios to look at other content that appeals to teen girls that doesn't recycle the same elements. That's what worked for The Hunger Games, and coming up with the next idea like that is what will lead to a billion-dollar franchise.

The Place Beyond the Pines averaged $67,000 per screen in four locations in NYC and LA. While critics found flaws in the movie, it does star Ryan Gosling, who has turned into a sort of tongue-in-cheek feminist icon and blog meme. There was also a spontaneous Ryan Gosling-themed Easter egg hunt that undoubtedly turned a few eyes near his work. Another specialty feature, The Shining documentary Room 237, got a good start with $18,000 per screen in two locations.

This Friday, the horror classic Evil Dead gets a reboot and the original Jurassic Park returns to theatres in 3D.

'Oz the Great and Powerful' casts spell over box office

Oz the Great and Powerful posted the highest opening weekend of 2013 with $80.2 million. Overseas, it earned nearly as much, $70 million. While the fantasy didn't capture the lightning in a bottle that was Disney's 2010 offering, Alice in Wonderland, Oz performed much better than the studio's March offering last year, the expensive flop John Carter. Disney was able to corral both
families and couples for the tentpole. 43% of attendees were couples, and 41% were families. That continues the trend of trying to expand the audience for G-rated or PG-rated films that are considered of a particularly high quality (e.g. Pixar) or effects-laden.

Faced with its better-reviewed competition, Jack the Giant Slayer did a nosedive to $10 million, a 63% drop from the previous week. With that poor hold, this $200+ million movie will end up with $60 million or so domestically, a big writedown for Warner Bros.

This weekend also brought bad news for Dead Man Down, which opened to $5.3 million.

Someone decided that adult-aimed R-rated action thrillers were a slam dunk at the box office, because all of a sudden there's tons of them, and they're all tanking. Dead Man Down joins other 2013 R-rated action misfires Bullet to the Head ($4.55 million opening), The Last Stand ($6.3 million), and Parker ($7 million). Ouch.

There was good news for some older releases with staying power. Identity Thief moved down to third place for the first time since its opening five weeks ago. With another $6.3 million and a $116 million total to date, the feature is a certified comedy success. The Nicholas Sparks romance Safe Haven has also shown strong staying power, doubling its $30 million opening with a $62 million gross to date. This
weekend, it earned $3.8 million while posting just a 39% drop for the second week in a row, indicating that it will hang out in the top ten--and definitely the top twenty--for some time.

Emperor had a respectable debut in limited release, topping $1 million with a $4,000 per-screen average. It may have been a respite for adult males who were sick of all the action films dominating the box office.

Somebody Up There Likes Me posted the best debut for a specialty release. On one screen, it earned $38,500, and it has some good reviews (like this one) to back up its strong box-office performance.

This Friday, Steve Carell and Jim Carrey play battling magicians in The Incredible Burt Wonderstone, and Halle Berry stars as a 911 operator in the thriller The Call.

'Warm Bodies' heats up a cool weekend

At least teens had a good movie to go to this weekend. Viewers under the age of 18 gave an "A" CinemaScore rating to Warm Bodies, which debuted in line with expectations, to the tune of $19.5 million. People over the age of 18 lowered the overall score to a "B+." Much of the success of this zombie love story is owed to Summit, which has had plenty of experiencing marketing
supernatural romances to teens thanks to the runaway success of the Twilight series. They even did late-night Thursday screenings, which inched the movie's cumulative total to $20.03 million.

For a while, aging action stars were officially a thing (see: Taken, Red, The Expendables), but it could be that the market for these pictures has cooled off, especially when the stars are playing it straight. That could explain the poor debut of Sylvester Stallone in  Bullet to the Head, which came up with just $4.5 million. Sure, there were fewer audiences on Sunday because of the Super Bowl, but this also comes just weeks after Arnold Schwarzenegger's The Last Stand also had an opening in the single
millions, $6.3 million.

Still, Bullet to the Head did just fine compared to the opening of Stand Up Guys, which had a below-top-ten debt of $1.5 million. The limited release did have a higher per-screen average ($2,200) than Bullet to the Head, ($1,800 per screen), but that's not that big of a difference. Since Stand Up Guys went a more limited route, it has more of a chance to build an audience in coming weeks, however.

The Oscar nominee box office award of the week is a...tie. Silver Linings Playbook
showed a remarkable hold, rising from fourth to third place with $8.1 million, just 15% off from last week. Argo added 300 screens and went up 16% from last week for an additional $2.1 million.

Oscar-nominated documentary The Gatekeepers got off to a decent start, averaging $22,000 per screen in two locations. Koch, the documentary about Ed Koch, the former New York City mayor who died on Friday opening day, finished with a $20,000 per screen average on two screens.

On Friday, Bridesmaids breakout star Melissa McCarthy gets a whole movie to have fun in, Identity Thief, Steven Soderbergh directs the pharmaceutical thriller Side Effects, and Top Gun unleashes those fighter jets in 3D.

'Hansel & Gretel' on top while 'Parker,' 'Movie 43' struggle

This week, all it took to be at the top of the box office was $19 million. Hansel & Gretel: Witch Hunters grabbed the top spot, but the box office as a whole was slightly dampened because of snow on the East Coast Friday night. Hansel & Gretel would have earned even less if there hadn't
been 3D surcharges. Fellow new releases Parker and Movie 43 also bombed with audiences, but returning features fared much better.

Parker finished fifth with $7 million. The adult-leaning actioner had plenty of R-rated competition, which made it hard for the Jason Statham-led actioner to break from the pack. It's likely many moviegoers opted for a must-see awards contender instead. In fact, it was an especially good weekend for R-rated Oscar nominees Silver Linings Playbook, Zero Dark Thirty, and Django Unchained. Silver Linings Playbook was off just 7% from the previous week, an impressive hold, especially given that last weekend included the MLK holiday. That gave the romantic comedy another $10 million for a $69 million cumulative total to date, not bad for a picture reported to have cost just $21 million. Zero Dark Thirty was off 38% to $9.8 million. Django Unchained also posted a dip of just 35% for a finish at $5 million--bringing it
just shy of a $150 million domestic total.

Jessica Chastain's other release, Mama, placed two spots higher than ZDT with $12.8 million. It was just one of two PG-13 picture in the top ten (PG-13 Les Miserables placed tenth with $3.9 million). Mama is getting a boost not only because star Chastain is an Oscar nominee, but because of the dearth of PG-13 options. Maybe Parker would have fared better if it had a more inclusive rating.

The decidedly juvenile but R-rated Movie 43 bombed with just $5 million. The collection
of comedy skits featured huge names, but I'm sure all those stars' daily rates added together would cost most than the $5 million it totaled for the weekend. This may be the kind of raunchy comedy that gets more traction in the aftermarket, where kids have an easier time seeing R-rated movies--because this clearly isn't the kind of movie an adult finds funny.

This Friday, Sylvester Stallone stars in Bullet to the Head, Warm Bodies will make a grab for the Twilight audience, and Al Pacino and Christopher Walken are Stand Up Guys.

'Hansel and Gretel: Witch Hunters' to lead late-January releases

It's pretty unusual to have two wide releases open over the weekend with minimal advance reviews. If you want a sign that January is Hollywood's dumping ground, this is it.

Hansel and Gretel: Witch Hunters (3,372 theatres), which may have the best title since Snakes on a Plane, will likely come up first this weekend, with a projected weekend gross around $20 million. Originally scheduled to release last March, the pic will benefit slightly from increased
awareness of star Jeremy Renner. Since his breakout role in The Hurt Locker, he's appeared in The Avengers and The Bourne Legacy, making him more of a draw. Gemma Arterton plays Gretel in this tale, which posits that Hansel & Gretel grew up to seek vengeance (and collect bounty) on witches. If it sounds ridiculous, that's because Will Ferrell and Adam McKay are two of the producers, after which the idea starts to make more sense. "Lots of anachronisms and tongue-in-cheek
dialogue establish the spoofy nature of this violent venture. All
that’s missing is a genuine sense of wit," THR's Stephen Farber reports.

Movie 43 (2,023 theatres) also moved around release dates a number of times before settling for the January doldrums. The cast includes dozens of big names ranging from Seth MacFarlane to
Kate Winslet, with many pitching in on writing and directing. The spoof comedy should get close to $10 million, but could be hurt by the scattered impressions of what this comedy actually is.

Parker (2,224 theatres) is the sole new wide release that screened more than a day in advance for most critics. There may be a reason for that: our critic Daniel Eagan raves that the role of Parker, a character in Donald Westlake novels, "fits action star Jason Statham like a glove." The pacing is also top-notch. "The first hour has a propulsive energy that has
been sadly missing from recent thrillers," Eagan declares, and a lag afterwards is redeemed by a "climactic heist and showdown."
However good Statham is in his action movies, they've been opening below $10 million lately, and a similar debut is expected for Parker.

With so many good movies from December now expanding their release, allowing viewers from all over the country to finally catch them in their hometown, there isn't much new product. However, Music Box Films will release the documentary Happy People: A Year in the Taiga, which Werner Herzog re-edited and narrated from a Russian film, and then taking a co-directing credit for his work. I recommend the movie as "a welcome antidote for coddled city dwellers who need a reminder that humanity survived before Internet connections," although I don't care if you eventually see it on Netflix instead of in a movie theatre.

 On Monday, we'll see if any of the three new wide releases exceeded their modest projections, and if any Oscar contenders picked up steam from the box office.

'Texas Chainsaw 3D' slashes 'Django Unchained'

Along with New Year's Resolutions, there's one thing you can always count on in January: a horror movie. This year's Texas Chainsaw 3D played just as well as the previous franchise installment, earning $23.2 million and a spot in first place. That's not quite as good as Lionsgate's horror offering last year, the religious-themed chller The Devil Inside that opened to $33 million. The
release also proved there's a new star on the rise. A third of the younger attendees came because of cast member Trey Songz, a hip-hop star known for his song with T.I., "Two Reasons." 52% of attendees were female and 64% under the age of 25.

In second place, Django Unchained showed stronger staying power than Les Miserables, earning $20.1 million to the musical's $16.1 million. Django has attracted a broad cross-section of viewers. This is the rare film that has huge support from both black and white audiences, and seekers of critically-acclaimed movies and a violent gore-fest. Soon, the movie's cumulative total will pass that of writer/director Quentin Tarantino's previous hit, Inglourious Basterds, which topped out at $120 million.

Matt Damon-led Promised Land, which expanded into 1,676 theatres averaged a respectable $2,5000 per screen for a total of $4.3 million. Considering its so-so critical reception, this message film's performance was right on target, even though it may seem low for a drama led by such a big star.

The Impossible showed strength as it expanded into 572 theatres and tallied up a total of $2.7
million with a $4,800 per-screen average. The nostalgic look at the 1960s from "The Sopranos" creator David Chase,  Not Fade Away, which also expanded into around 500 theatres, appears to be fading away, averaging $496 per screen for a total of $280,000. With generally good reviews (69% positive on Rotten Tomatoes), perhaps this failure was the result of poor marketing or a lack of faith in the film on part of the studio.

Zero Dark Thirty, expanding into 60 theatres, maintained a stunning $45,000 per-screen average, enough to earn it $2.7 million. That's just unheard of, especially after three weeks in release. This Friday, it expands into 2,5000 theatres, and I'll be watching to see just how much pent-up demand there is for this much-talked-about drama.

This Friday, the 40's-set crime movie Gangster Squad will open wide along with the horror comedy A Haunted House and the wide release of Zero Dark Thirty.

'Hobbit' sets December record with $85 million weekend

Audiences are just beginning their trip with The Hobbit: An Unexpected Journey. The Peter Jackson-directed epic fantasy adventure opened to $84.7 million. When movies like November's The Twilight Saga: Breaking Dawn--Part 2 rack up $141 million in a single weekend, it can make The Hobbit's figure look low in comparison. With this movie, the debut weekend is just the start of the story--and the beginning of a trilogy. The Hobbit may have an opening as a family movie.
Besides the re-release of Monsters Inc. in 3D and the fading Rise of the Guardians, there are no animated family movies this holiday season. The Hobbit, which eschews the dark tone of Lord of the Rings, could be a huge hit with those from late elementary school onward, despite its PG-13 rating. Viewers under 18 gave the movie an "A+" CinemaScore rating. However, on opening weekend 58% of audiences were over 25 and 57% were male, indicating that fanboys were a big presence. It's up to the marketing team at Warner Bros. and word-of-mouth to move this release beyond its core fanbase and position it as a family movie.

With no other competition besides The Hobbit, returning films posted below-average drops, mostly in the 20-40% range. Specialty, arthouse-leaning fare performed best. Lincoln, in third place, dipped just 18.8% for a total of $7.2 million. Silving Linings Playbook, which ascended to tenth place, wavered just 4% from last week for a $2 million weekend. Other specialty fare posted gains, including Hitchcock, up 52% to $1 million. Hyde Park on Hudson skyrocketed 265% to $297,000, including a per-screen average of $8,200. Rust and Bone posted a small 8% gain as it went from four to six theatres, averaging $9,300 per screen.

 This week is a busy one. On Wednesday, Zero Dark Thirty will roll out into select theatres along with critics' favorite Amour. Monsters Inc. will re-release in 3D and Barbra Streisand and Seth Rogen will go on The Guilt Trip. Then, on Friday, Tom Cruise plays an action hero in Jack Reacher. Judd Apatow's This is 40, sort-of sequel to Knocked Up, will provide some comedic relief. Cirque du Soleil: Worlds Away will bring the legendary circus troupe's acts to the big screen.

'Breaking Dawn--Part 2' leads sluggish post-Thanksgiving weekend

The post-Thanksgiving weekend was pretty uneventful. No release crossed the $20 million mark. The Twilight Saga: Breaking Dawn--Part 2 came the closest, falling another 60% to settle at $17.4 million. However, the top fourteen movies all earned over $1 million, a sign there are lots of quality movies in the marketplace, including some specialty releases that are gearing up.

Both new releases flopped. Killing Them Softly debuted to $7 million, under the $10 million figure many predicted. It also failed with audiences, who gave the movie a rare "F" rating in exit
polls. It's an especially a harsh blow for Brad Pitt, who both starred in the movie and produced through his Plan B productions. At least he has Angelina Jolie to go home to. The other new release, the hard-core horror movie The Collection, also had a soft opening, but at least this one was in line with expectations. The sequel (to a film few had heard of, The Collector) earned $3.4 million, squeaking into the last spot in the top ten.

Skyfall did drop by half, but that was enough for the James Bond movie to earn second place and $17 million, barely losing to Twilight. Steven Spielberg-directed Lincoln continued to hold strong, going down 47% to $13.5 million.

The Bollywood feature Talaash debuted to $1.9 million despite playing in just 172 locations.
That's $700,000 higher than the opening two weeks ago of another Bollywood movie, Jab Tak Hai Jaan. It looks like there is money to be made from the Indian diaspora right here in America.

In eleventh place, Silver Linings Playbook outshone its competitors by dipping just 23% for a total of $3.3 million. Right behind the Weinstein Co. release was Focus Features' Anna Karenina, which went up 148% to $2.2 million in an expansion to 384 theatres.

This Friday, the romantic comedy Playing For Keeps will attempt to charm audiences. Bill Murray plays FDR in Hyde Park on Hudson, and Weinstein Co. rolls the dice with the release of gambling picture Lay the Favorite.

 

Leftovers rule as 'Breaking Dawn,' 'Skyfall' and 'Lincoln' lead Thanksgiving box office

Despite three new wide releases, it was the returning films that led the Thanksgiving box office. The long holiday period still gave plenty of extra cushion to all the movies in theatres, which enjoyed five days of weekend-level returns. A thin offering  of new movies this coming weekend will allow the current releases plenty of time to run through their potential viewers.

The Twilight Saga: Breaking Dawn--Part 2 led for a second week with $43 million Friday to Sunday, giving it a total to date of $226 million. The event picture, which was the finale for the franchise, plummeted 70% from its first-week total. It will likely continue its decline next week.

In second place, Skyfall leveled its descent with $36 million, just a 12% decrease from last week. Over the five-day period, its receipts totaled $51 million. The James Bond film's three-week total is
$221 million, just behind Twilight. By next week, Bond will rise above the vampire romance and stay there. It's also the best-performing Bond movie of all time, well ahead of Quantum of Solace's $164 million total. Time to shake up a martini for Daniel Craig and director Sam Mendes.

Lincoln went up 19% from the previous week to post a $25 million weekend. Continued strength in its week-to-week performance should bring this historical picture above $100 million. That's great for a talky movie many considered a tough sell.

Rise of the Guardians had the best opening of any of the new releases, earning $24 million over the weekend and a five-day total of $32.6 million. That's on the low side of projections for
the CG-animated release. In comparison, Disney's Wreck-It Ralph earned $16.9 million while falling just 9% from the previous week. Wreck-It Ralph has much better reviews, and comes from a trusted brand name. That definitely hurt the debut of Guardians.

Life of Pi opened to $22 million, right on target for the Ang Lee-directed picture. Audiences turned out to see it in 3D, too, with two-thirds of ticket sales for glasses-wearing audiences. While the literary adaptation has received mixed reviews from critics, audiences gave it an "A-" in exit polls, a sign that the mildly spiritual picture will do well in word-of-mouth.

Red Dawn rallied from the three-year delay in its release to gross $14.6 million, a number that
rose to $22 million over the five-day period. FilmDistrict reported the South and military areas had the best turnout for the invasion-themed picture. However, with many other offerings in weeks to come, Red Dawn will have a quick sunset.

Specialty pictures big and small did well over the holiday. Silver Linings Playbook, expanding into 367 locations, earned a spot in the top ten, posting a $4.6 million weekend and an applause-worthy per-screen average of $12,500. Hitchcock, which centers on the making of Psycho, debuted to $301,000, and had an even higher per-screen average of $17,700. The awards hopeful Rust and Bone averaged $15,000 per screen at two
locations. The documentary The Central Park Five had a lower per-screen
average but a higher total, earning $11,300 per screen at three
locations.

This Friday, violence rules at the box office. The horror movie The Collection will go up against Killing Them Softly, which stars Brad Pitt as an enforcer tracking down a trio who robbed a Mafia-run card game.

'Skyfall' posts best James Bond opening ever

Skyfall handily beat its franchise predecessors to post the highest opening for a James Bond film ever. Pent-up demand from the four-year wait, along with great reviews, brought the movie to an $87.8 million weekend. That's $20 million more than Quantum of Solace, which opened in 2008
to $67 million. The crowd skewed male and older, indicating that Bond's core fanbase turned out. IMAX screens did well, contributing 15% to the weekend total. With an "A" CinemaScore rating, Skyfall will do well in coming weeks, especially because the only competition this Friday could not be more different: the final Twilight, which will draw predominantly younger females.

Flight suffered in its second weekend, droping 39% to $15.1 million. The Denzel Washington drama competed with the older males that also wanted to see Skyfall. Argo also dropped more than usual, posting a 34% dip to $6.7 million.

Lincoln opened in eleven theatres and was rewarded with the second-highest per-screen average for an opening over ten screens. The $81,800 per screen was right below the opening of Precious and above Moonlight Kingdom.  It was also enough for the Steven Spielberg-directed picture to
earn nearly a million dollars even with such a small release. The audience skewed unusually old for Hollywood, with 67% over the age of 35. Next week, Lincoln expands and the biopic may be able to coast on the momentum of the recent presidential election. Gathering support from the general populace, however, will be an uphill battle.

Among specialty releases, the foreign costume drama A Royal Affair had a strong opening, averaging $5,700 per screen in five locations. Startlet, which stars literary spawn Dree Hemingway, also performed fairly well, averaging $2,600 per screen in six locations.

This Friday, Bella and her vampire husband continue their romance in The Twilight Saga: Breaking Dawn Part 2, the fourth and final film in the blockbuster series. Lincoln will expand into a small wide release. Awards hopefuls Anna Karenina and The Silver Linings Playbook will also make their debut in select theatres.

Bond lands in the U.S. with 'Skyfall'

When FJI critic Frank Lovece calls Skyfall (3,505 theatres) "the best Bond film since the ’60s. Period," you know it will be a success. 92% of Rotten Tomatoes critics have also given a thumbs-up to the latest installment in the franchise. The years of waiting while MGM sorted out its bankruptcy paid off, giving those involved more time to polish the script and bring the series back to what it
used to be. The twenty-third Bond film has already earned $321 million overseas, so it's virtually guaranteed that Skyfall will have similar results at home. This is a "must see" feature that draws in people who rarely attend their local theatre. Expectations are cautious, and some predict that the latest Bond may not exceed the $67 million opening of 2008's Quantum of Solace. However, even if Skyfall does not open that high--but I think it will--it's already pretty clear that Bond's capers are so compelling, word-of-mouth will make this a strong player in the weeks to come. Besides the always-compelling performances of Daniel Craig as Bond and Judi Dench as M, Javier Bardem is the best Bond villain I've ever encountered. I can't think of many other actors who can play Julia Robert's love interest in Eat Pray Love, and then turn around and be an utterly creepy villain, as he has previously done in No Country for Old Men. Maybe Bardem can pull a Heath Ledger and snag an Oscar nomination for his role as the villain.

As a counterpoint to Skyfall, Steven Spielberg-directed Lincoln begins a limited release in 11 theatres. Daniel Day-Lewis stars as the sixteenth president in what's more of a political
procedural, a "handsomely mounted civics lesson" that gives audiences a "snapshot of a turbulent point in American politics," as described by FJI critic Daniel Eagan. The historical biopic has a scene-stealing supporting character, Tommy Lee Jones as the quick-witted Thaddeus Stevens, a powerful Senate member whose belief in equality for all races is considered too extreme by most other lawmakers. Lincoln will likely open extremely high because of Spielberg's pedigree, so the real test will be next week, when the Civil War-set tale expands to 1,500 theatres and must seek approval from a more general audience.

Rounding out the specialty offerings is A Royal Affair, a Danish-language love triangle between the king, the queen, and the royal physician. Johnny Knoxville and Patton Oswalt star in Nature Calls, a "good-natured send-up of the Boy Scouts," according to THR's John DeFore. Detroit's fire epidemic is highlighted in the documentary Burn: One Year on the Front Lines of the Battle to Save Detroit, which is opening in NYC.

On Monday, we'll see just how high Skyfall soared, and if its adult competitors Argo and Flight suffered from the release of the action and martini-fueled tentpole.

‘Wreck-it Ralph’ smashes through Disney Animation records

Superstorm Sandy did have an impact at the box office, but
as hoped, it turned out to mostly be a good one. Wreck-It Ralph did
especially well on the East Coast on Friday, as cooped-up families gladly
embraced the distraction. The animated feature earned $49.1 million over the weekend,
Disney Animation’s biggest
non-holiday weekend opening. Viewers, who skewed young and slightly male,
gave the video game-themed movie an “A” rating. With two more competition-free
weekends before Rise of the Guardians
begins its pre-Thanksgiving run, Wreck-It
Ralph will be able to grab the lion’s share of the family audience.

The Denzel Washington-led Flight took off with $25 million, while only releasing on
1,900 screens. The story of a pilot who is also an alcoholic is something of a
departure from Washington’s
usual casting in lighter action-thrillers, but
audiences responded, giving the movie an “A” CinemaScore rating and Washington
his fifth-highest opening ever.

Argo had yet another strong weekend, dipping just 15% to $10.2 million. That’s the fourth
weekend in a row that drama finished above $10 million, which is especially
noteworthy given that it opened at just under $20 million. The word-of-mouth hit
will likely play strongly through Thanksgiving.

In fourth place, The Man with the Iron Fists opened
to $8.2 million, in line with
expectations. The predominantly male, under-30 audience did not like the
over-the-top martial arts movie, giving it just a “C+” rating. This is one that
will likely die pretty fast, though luckily the feature only cost around $15
million.

A Late Quartet debuted on nine screens with an $8,400 per-screen average. The
Manhattan-set story of a string quartet likely suffered because theatres in
Lower Manhattan were closed for part of the weekend. The found-footage epidemic
movieThe
Bay flopped, averaging just $930
per screen in 23 location. The Details also disappointed. The
black comedy earned only $1,400 per screen in fourteen locations.

In contrast, the third week of The Sessions did better
than any of the new specialty releases. The John Hawkes/Helen Hunt movie went
up 110% as it added 49 locations for a total of 69. With a per-screen average of $6,600, it racked up nearly a half-million dollars. Searching
for Sugar Man continued to enjoy an uptick after the documentary was
featured on “60 Minutes.” The fifteen-week-old movie rose 18% to add another
$163,000 to its $2.4 million total.

This Friday, James Bond returns in Skyfall, which has already proved a smashing success overseas. Also
in the mix is Lincoln, the Steven
Spielberg-directed biopic that will begin its run in a handful of theatres.