Monday, December 5, 2011

'Twilight' lingers, with a third week in the top spot


By Sarah Sluis

The Twilight Saga: Breaking Dawn Part I kept its spot in first place for the third week in a row. The vampire romance earned another $16.9 million for a total of $247 million. That puts the blockbuster slightly behind the previous two installments, but a second sequel tracking just 5-10% less is actually Breaking dawncause for celebration.



The Muppets grabbed second place by sinking 61% to $11.2 million. The modestly budgeted movie has already earned $56 million in total, more than the reported production costs. However, this weekend consisted solely of holdovers from Thanksgiving, so the family film should have held much better.



Hugo had a quiet start in just 1,277 theatres. This week it added 563 locations while dipping just 32% to $7.6 million. With a 94% positive rating, good word-of-mouth should be forthcoming. This weekend, I ran into someone who went to see Hugo last weekend, only to decide against buying a ticket because it was only showing in 3D, and she'd never seen a 3D film. Another friend quickly jumped in to explain that the 3D is a big reason why the Hugo boymovie is so great--word-of-mouth. Still, this shows that a certain segment of adults who like quality films by auteurs like Martin Scorsese haven't warmed to the idea of 3D.



Besides The Muppets and Hugo, four other family-targeted movies crowded the box office. Arthur Christmas fell 39% to $7.3 million. Happy Feet Two earned $6 million with a 55% drop. Jack and Jill defied its 4% positive Rotten Tomatoes rating and stayed in sixth place with a 45% dive to $5.5 million. Finally, Puss in Boots is hanging on in ninth place with $3 million and a 60% decline.



Awards season films are in full swing. The NC-17 drama Shame debuted with $36,000 per screen in ten locations. The strong debut indicates that maybe the NC-17 rating isn't the death knell it used to be. Sleeping Beauty, which also focuses on the seedy aspects of sex, earned $5,000 per location in two places, a much softer opening.



The Weinstein Company is working its magic on The Artist, which earned .2% more than last week as it moved from four to six locations. Its $34,000 per-screen average indicates that its The artistsilent, black & white throwback isn't as hard of a sell as everyone thought. The distributor's other release, My Week with Marilyn, topped $1.1 million by pulling in a $4,800 per-screen average in 244 locations.



The most successful of the specialty releases right now is The Descendants. The George Clooney-starring dramedy earned $5.2 million and the seventh-place spot, while still playing in just 574 theatres.



This week will add just two more wide releases, New Year's Eve and The Sitter. The specialty field will be more crowded, with Young Adult, W.E., We Need to Talk About Kevin, and Tinker, Tailor, Soldier, Spy joining the fray.



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