Katy Perry is in talks with Paramount to create a 3D concert documentary with behind-the-scenes backstory and biography. If Perry can lead a successful 3D concert film, she may open the field to a host of other musical acts. Currently, concert documentaries tend to focus on acts that appeal to the tween/teen crowd (Miley Cyrus, Justin Bieber, Jonas Brothers, "Glee") and the older and legendary (Michael Jackson, U2, The Rolling Stones). Perry is in more of an in-between space. She tops the charts but she's only a couple albums into fame. Her base does include teens and tweens, but she's also fairly popular among adults.
In some ways, the announcement comes after the fact. Nanette Burstein, director of the great doc American Teen and feature Going the Distance, has already shot the 3D concert footage. The project is moving forward at lightning speed--Paramount plans to release the movie this summer, in June or July. The focus on Perry growing up should be interesting and relevant. She recently parted ways with her husband of a year or so, Russell Brand. She grew up the daughter of a minister and first tried to make it as a gospel singer before embracing her candy, bubble gum, slightly provocative look.
Paramount made $73 million with Justin Bieber: Never Say Never last year. But it will be hard for Perry to replicate that success. She'll have much more competition in the summer than on Super Bowl weekend in February, when Bieber's film released. She also doesn't have quite the rabid fanbase of Bieber. A couple of concert docs have fallen flat in recent years, including Jonas Brothers: The 3D Concert Experience ($19 million) and last year's Glee the 3D Concert Movie, which finished with a disappointing $11 million. Perry's success or failure will give the green light or red light to many other pop stars in her league. Next year we may see Lady Gaga, Rihanna, Kanye West, Beyonce, or Jay-Z on the silver screen. What's your pick?
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