Monday, April 16, 2012

'The Hunger Games' tops the box office for the fourth week in a row

The Hunger Games is the first movie to top the box office four weeks in a row since Avatar. Posting its strongest hold yet, the futuristic action movie dipped just 35% for a total of $21.5 million. The megahit has earned $337 million to date. That figure has already topped the lifetime domestic gross of 2010's Alice in Wonderland, another March release that showed the power of the pre-Spring Break box office placement.


Three stooges high placeDebuting in second place, The Three Stooges earned $17.1 million. Audiences under the 18 were the biggest fans of the trio's antics, giving the comedy an "A" CinemaScore. Despite a marketing campaign that urged women to send their men to see the movie, 42% of the audience was female, indicating that the marketing team may have missed the mark in viewing the humor as male-centric.


The Cabin in the Woods ended up on the high side of expectations with a $14.8 million finish. Even though the movie received a 92% approval rating on Rotten Tomatoes from critics, and an 81% positive rating from the site's viewers, it fell flat in exit polls, receiving just a "C" rating. Marketing that didn't clarify Cabin in the woods mirrorthis was a "different" horror movie is taking the blame. Audiences expecting a normal scarefest apparently didn't like being thrown for a loop.


Titanic 3D sunk just 32% from last week for a total of $11.6 million. Abroad, it's doing even better, particularly in China. There, the film has earned an astonishing $58 million--a further sign that the nation is becoming one of the top foreign markets.


Audiences got straightforward action with Lockout, but there weren't many takers, and the Luc Besson-produced picture earned a middling $6.2 million in a ninth-place finish.


Lockout grating guy pearceThe documentary Bully averaged $3,380 per screen as it expanded into 158 theatres, for a total just over half a million dollars. That average is higher than many films in the top ten, making it a successful doc, but not a blockbuster--at least not yet.


The Raid: Redemption tried to parlay its rave reviews into a wider release. Although it earned $1 million, the action movie's per-screen average of $1,100 was extremely weak.


This Friday, the soldier-civilian romance The Lucky One will attempt to woo Zac Efron fans, Disney celebrates Earth Day with Chimpanzee, and Think Like a Man will mix romance with comedy.



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