Monday, April 23, 2012

'Think Like a Man' sails to first place

Scoring a number of bests for its distributor, Screen Gems, Think Like a Man exceeded expectations with a $33 million opening, made all the more impressive by the romantic comedy's limited, 2,015-screen count. This is Screen Gems' best opening for a release targeted to black Think like a man groupaudiences. It also bested the opening of all but one of Lionsgate's Tyler Perry movies. The ensemble comedy, based on a book by Steve Harvey, earned raves from its audiences, too, who marked off the "A" rating in CinemaScore exit polls.


In second place, The Lucky One opened to $22.8 million, in line with previous Nicholas Sparks adaptations. This romantic drama will restore Zac Efron's star power, which had come into question after he followed up "High School Musical" and 17 Again with the disappointing $12 Efron little boy lucky onemillion opening of Charlie St. Cloud.  Three-quarters of the audience was female, and half were under 25.


The Hunger Games finally fell from its top spot to third with $10.2 million. Playing in just over 1,000 locations, the hit dipped just 31%, an impressive hold that brought the box-office success past the $350 million mark.


The loveable apes in Chimpanzee scored the Disneynature release its best three-day opening yet. With $10.2 million, the family- Chimpanzee hugtargeted nature documentary did well over its Earth Day release. Even with strong marks from moviegoers, which gave it an "A" CinemaScore rating, the doc's novelty may wear off, especially with plenty of nature-themed material readily available on television.


The Bob Marley documentary Marley earned $260,000. That gave the release, which opened on the stoner holiday of 4/20, a per-screen average of $6,000. The movie was simultaneously available on Facebook and on-demand, though figures for those outlets are kept under wraps.


Darling Companion, which targeted older independent moviegoers with its canine-centered tale, earned $11,000 per screen in four locations. The drama, which stars Diane Keaton and Kevin Kline, did so-so for a specialty film, especially given the stature of its two stars and the woof factor, which is usually a sure-fire way to bring in animal lovers.


This Friday, the romantic comedy The Five-Year Engagement will go up against the action-filled Safe, the thriller The Raven, and the stop-motion animated family film The Pirates! Band of Misfits.


 



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