Friday, December 14, 2012

Audiences pack bags for 'The Hobbit: An Unexpected Journey'

The incredibly anticipated The Hobbit: An Unexpected Journey will roll out in 4,045 theatres this weekend, including in 3D. The adventure (which clocks in at nearly three hours, especially once you factor in trailers) already earned $13 million from midnight screenings, which is impressive given the long running time. It's also a December record. Harry Potter fans may notice that The Hobbit has a lot more in common with the popular series than Lord of the Rings. The Hobbit is funnier and
Hobbit ian mckellenlighter, and includes giant spiders and a wizard (Gandalf) that look suspiciously like creatures and characters (Dumbledore) in J.K. Rowling's novels. The downside is that every character looks like Hagrid--J.R.R. Tolkien has but one female character that shows up for the first installment. "Flaws and all, The Hobbit is too big, and too well-made, to
ignore," weighs in critic Daniel Eagan. I actually wish I had seen the gentler Hobbit first, and Lord of the Rings after. I'm sure a marathon trilogy session will be able to fix that.


Film geeks will definitely want to check out one of the 461 theatres showing the high-frame-rate version. Yes, there are criticisms of the format, but admire the fact that director Peter Jackson is putting himself out there.


The Hobbit will open big, but won't approach the levels of a Twilight. This is the kind of movie that's going to play well for weeks all the way through the holiday season. December actually isn't even known for huge openings. The biggest December opening was $77 million for I Am Legend. With estimates coming in for $75-95 million, and even over $100 million for the weekend, that's a record that will most likely topple.


No other big movie dares to release opposite The Hobbit, so this week the box office will be driven entirely by its performance.



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