Burgundy falls in the battle of the sequels

In hindsight, all those commercial spots may have been (a tad) overkill. Anchorman 2: The Legend Continues earned a solid, though not stellar, $40 million its first five days in theatres, this past Wednesday-Sunday. It grossed $26.8 million from the weekend alone, a figure that falls just shy of the first Anchorman’s $28.4 million bow. These numbers are more or less on par with what Paramount had predicted, though given the trumpeting fanfare building up to the movie’s release, many pundits are still calling it an underwhelming debut.

Their sense of disappointment may have something to do with the fact that Anchorman 2 failed to win the weekend. Instead, The Hobbit: The Desolation of Smaug once again took home the treasure, or title of the weekend’s top earner. Like its predecessor, The Hobbit: An Unexpected Journey, Smaug fell 57% its second weekend in theatres. The fantasy flick took in $31.4 million to bump its overall cume to $127.5 million. Look for second-place Anchorman to gain a little more steam this coming weekend, however. As noted on Friday, the weekend before Christmas is a notoriously slow period, while business tends to pick up considerably over the holiday. Anchorman shouldn’t slip too much over its sophomore outing, and could even tally out with as much as $120 million by the time it closes.

Frozen and American Hustle jockeyed neck-and-neck for the third-place slot for much of the weekend. The latest numbers, however, have Frozen barely eking out the lead. Disney’s bid for a return to the glories of its princess-movie heyday earned $19.5 million to Hustle’s $19.1 million. The latter is a great haul for a specialty release, and trumps David O. Russell’s The Fighter, which grossed $12.1 million when it expanded over this same weekend in 2010. If Oscar predictions prove true, Hustle will also likely benefit from an upcoming awards-season boost. The film is on track to earn roughly $100 million in total.

Saving Mr. Banks rounds out the weekend’s top 5 with $9.3 million. While the true story of how beloved children’s story Mary Poppins came to the big screen has been underperforming (Stateside, that is; author P.L. Travers’ fellow Brits have been loving the film), Banks isn’t the domestic bomb that kids’ movie Walking with Dinosaurs proved to be. The CG feature grossed just $7.3 million. As with Anchorman, business will probably pick up over the holiday, though it’s unlikely Dinosaurs will drum up more than $50 million by the end of its run.

Finally, Bollywood offering Dhoom 3 set a new record with its $3.3 million North American debut. That’s the highest opening gross ever for a Bollywood release in the United States.

Happy holidays!

 

‘Anchorman 2’ to have a classy weekend

The man who managed to make the trinity of obnoxiousness – misogyny, dimwittedness and frustratingly perfect hair – hilariously lovable in 2004 is back for another crassly classy good time. Will Ferrell has reprised his role as ‘70’s newsman Ron Burgundy for Anchorman 2: The Legend Continues, which opened wide in 3,450 locations on Wednesday.

Ferrell and director Adam McKay’s first Anchorman was by no means a box-office success, earning roughly $85 million domestically and failing to generate any international business to speak of. The film only found a dedicated audience once it was released on DVD, quickly becoming the kind of cult favorite many a high-schooler spent his, and her, lunch period quoting.

Hollywood, however, was a little slow to catch up. Anchorman may have found new life post-theatrical release, but given its tepid b.o. performance, studio execs at Paramount were initially hesitant to green-light a sequel. The fact that several of the film’s stars have become more popular over the last decade – most notably Steve Carell, who helmed his own cult hit, TV series “The Office – probably played a large role in overcoming the kind of bottom-line hesitancy that kept Anchorman 2 in limbo for years. Not that Paramount, once committed, minded waging an expensive marketing campaign on the movie’s behalf. Have all those Dodge Durango commercials piqued viewers’ interest? The weekend before Christmas is notoriously tough for new releases, but Anchorman 2 is still expected to earn between $40 and $50 million for the five-day spread.

Actually, so is The Hobbit: The Desolation of Smaug. Few pundits have been able to discuss Smaug without mentioning its inability to generate the same kind of boffo revenue as its predecessor, last year’s The Hobbit: An Unexpected Journey (even though Smaug has earned superior reviews). Yet Peter Jackson’s second Lord of the Rings prequel is still drawing sizable crowds. It wouldn’t be a Christmas miracle if Smaug managed to out-gross Anchorman 2 this weekend.

CG-animated kids’ film Walking with Dinosaurs will likely land at the bottom of the weekend’s list of top earners. Frozen continues to pose fierce competition, and will probably keep Dinosaurs from grossing more than $10 or $12 million.

Specialty enthusiasts who do not live in either New York or LA (a tough position for a specialty enthusiast) will be treated to Christmas-come-early today. Both American Hustle and Saving Mr. Banks are expanding, to 2,500 and 2,200 locations, respectively. David O. Russell’s Oscar favorite had the fourth-best per-theatre average when it opened in limited release last weekend. Given the loud buzz surrounding the flick, it should earn upwards of $15 million.

Last but by no means the least interesting, Spike Jonze’s Her, about a man who falls in love with a computer operating system (not as crazy as it sounds, considering the computer’s voice belongs to Scarlett Johansson), also bows in six locations today. The film is on track to expand wide on January 10^th.   

‘Smaug’ smolders at weekend b.o.

The Hobbit: The Desolation of Smaug performed as expected this past Friday, Saturday and Sunday, even with weather conditions that were once again less than conducive to venturing outside. The Lord of the Rings prequel didn’t match the boffo opening of its predecessor, The Hobbit: An Unexpected Journey and that movie’s $84.6 million haul, though it was still the weekend’s top earner by a Middle-earth mile. Journey raked in $73.7 million domestically, which is more or less on target with last Friday’s predictions.  Although its gross also fell short of previous December blockbusters I Am Legend, which opened to $77.2 million, and Avatar ($77 million), Smaug is tracking very strong overseas. In fact, it’s out-performing the first Hobbit territory by territory, having reaped $131.2 from 49 markets.

In second place, Disney’s Frozen continues to skate along as an unqualified success for the Mouse House. The tale of two princesses dipped 32% to earn $22.2 million, upping its domestic gross to $164.4 overall.

Many had expected Tyler Perry’s A Madea Christmas to earn that No. 2 slot, which Frozen continues to keep warm. Unfortunately, this latest outing for Perry’s wisecracking granny was a disappointment, even more so when held against the director’s other films. Madea bowed to $16 million, Perry’s third-lowest opening yet. It's the lowest opening of any film to feature Madea. Yet even with such a soft bow and those poor reviews, Perry/Madea should still have a fairly merry $50 million Christmas on his hands.

Out of the Furnace will have most likely seen its way out of theatres by then. The weekend’s No. 4 earner took in just $2.3 million after free-falling 56% from last week. So far, the film has earned an anemic $9.5 million.

Luckily, the movie’s star, Christian Bale, has another lauded project to distract him. His other, more high-profile film, American Hustle, is just beginning a successful theatrical run. Having opened in six locations, Hustle scored a great $690,000 for a per-theatre average of $115,000. Fellow awards contender Saving Mr. Banks didn’t fare quite as well, though its $421,000 haul from 15 theatres is nothing to turn up a finicky nose at. It’ll likely play better once it opens wide this Friday.

The ‘Hobbit’ to tower over ‘Madea’

The Hobbit: The Desolation of Smaug and Tyler Perry’s A Madea Christmas will go head-to-head at the box office this weekend, although the matchup is not exactly a nail-biter. As the second prequel in the incredibly popular and successful Lord of the Rings franchise, Hobbit is pretty much guaranteed a stronger bow. Last year, The Hobbit: An Unexpected Journey, Smaug’s predecessor, earned $300 million domestically and an unearthly $1 billion worldwide. Critics, however, didn’t love it, and even fan reactions were mixed, certainly in comparison with the kind of accolades heaped upon director Peter Jackson’s Rings trilogy. Journey’s success was largely due to its ability to leverage the popularity of these films, while Smaug has a more difficult road ahead of it as it works to prove it’s better (more fun, less dragging) than its predecessor. Luckily, critics seem to think it is. The Desolation of Smaug will probably earn $15 million less than Journey and open to around $70 million or so. The fact that such a staggering gross would still be considered a qualified success speaks to the ridiculous earning potential of – and ridiculous expectations surrounding – these movies.

Though it isn’t expected to trump The Hobbit, Madea’s box-office odds are still looking pretty merry. Tyler Perry’s A Madea Christmas is the director’s 14th movie in the past eight years. Eight of Perry’s 13 movies have opened to $20 million or more. A more fun fact: The only other directors to have had as many $20 million openings are Robert Zemeckis, who has had nine, and Steven Spielberg, who can boast 11. In total, Perry’s oeuvre has earned $674 million domestically, with his top three films all featuring his Madea character, or Perry dressed up as a smart-mouthed granny. Odds are Madea will chuckle up a little less than $30 million.

Frozen and The Hunger Games: Catching Fire are still going strong and will probably land at nos. three and four, respectively. Specialty enthusiasts and Academy Awards speculators, though, are more concerned with Disney and Jennifer Lawrence’s other movies opening in limited release this weekend: Saving Mr. Banks and American Hustle. Viewers are expected to be drawn in like moths to the Oscar-gold flame surrounding these two. Awards buzz is thick around Lawrence, who plays a broadly cockamamie housewife in Hustle, and Emma Thompson as the persnickety Mary Poppins author, P.L. Travers, in Banks. The latter film is opening in 15 locations ahead of its wide release next weekend, while Hustle will screen in six theatres.

'Hobbit' sets December record with $85 million weekend

Audiences are just beginning their trip with The Hobbit: An Unexpected Journey. The Peter Jackson-directed epic fantasy adventure opened to $84.7 million. When movies like November's The Twilight Saga: Breaking Dawn--Part 2 rack up $141 million in a single weekend, it can make The Hobbit's figure look low in comparison. With this movie, the debut weekend is just the start of the story--and the beginning of a trilogy. The Hobbit may have an opening as a family movie.
Besides the re-release of Monsters Inc. in 3D and the fading Rise of the Guardians, there are no animated family movies this holiday season. The Hobbit, which eschews the dark tone of Lord of the Rings, could be a huge hit with those from late elementary school onward, despite its PG-13 rating. Viewers under 18 gave the movie an "A+" CinemaScore rating. However, on opening weekend 58% of audiences were over 25 and 57% were male, indicating that fanboys were a big presence. It's up to the marketing team at Warner Bros. and word-of-mouth to move this release beyond its core fanbase and position it as a family movie.

With no other competition besides The Hobbit, returning films posted below-average drops, mostly in the 20-40% range. Specialty, arthouse-leaning fare performed best. Lincoln, in third place, dipped just 18.8% for a total of $7.2 million. Silving Linings Playbook, which ascended to tenth place, wavered just 4% from last week for a $2 million weekend. Other specialty fare posted gains, including Hitchcock, up 52% to $1 million. Hyde Park on Hudson skyrocketed 265% to $297,000, including a per-screen average of $8,200. Rust and Bone posted a small 8% gain as it went from four to six theatres, averaging $9,300 per screen.

 This week is a busy one. On Wednesday, Zero Dark Thirty will roll out into select theatres along with critics' favorite Amour. Monsters Inc. will re-release in 3D and Barbra Streisand and Seth Rogen will go on The Guilt Trip. Then, on Friday, Tom Cruise plays an action hero in Jack Reacher. Judd Apatow's This is 40, sort-of sequel to Knocked Up, will provide some comedic relief. Cirque du Soleil: Worlds Away will bring the legendary circus troupe's acts to the big screen.

Audiences pack bags for 'The Hobbit: An Unexpected Journey'

The incredibly anticipated The Hobbit: An Unexpected Journey will roll out in 4,045 theatres this weekend, including in 3D. The adventure (which clocks in at nearly three hours, especially once you factor in trailers) already earned $13 million from midnight screenings, which is impressive given the long running time. It's also a December record. Harry Potter fans may notice that The Hobbit has a lot more in common with the popular series than Lord of the Rings. The Hobbit is funnier and
lighter, and includes giant spiders and a wizard (Gandalf) that look suspiciously like creatures and characters (Dumbledore) in J.K. Rowling's novels. The downside is that every character looks like Hagrid--J.R.R. Tolkien has but one female character that shows up for the first installment. "Flaws and all, The Hobbit is too big, and too well-made, to
ignore," weighs in critic Daniel Eagan. I actually wish I had seen the gentler Hobbit first, and Lord of the Rings after. I'm sure a marathon trilogy session will be able to fix that.

Film geeks will definitely want to check out one of the 461 theatres showing the high-frame-rate version. Yes, there are criticisms of the format, but admire the fact that director Peter Jackson is putting himself out there.

The Hobbit will open big, but won't approach the levels of a Twilight. This is the kind of movie that's going to play well for weeks all the way through the holiday season. December actually isn't even known for huge openings. The biggest December opening was $77 million for I Am Legend. With estimates coming in for $75-95 million, and even over $100 million for the weekend, that's a record that will most likely topple.

No other big movie dares to release opposite The Hobbit, so this week the box office will be driven entirely by its performance.