Monday, July 29, 2013

'Wolverine' has modest victory with $55 million opening

With so many big-budget tentpoles face-planting at the box office, all eyes were on the domestic performance of The Wolverine. But as it turned out, the Hugh Jackman-led superhero movie opened to $55 million. Sure, that's $30 million less than the 2009 opening of X-Men Origins: Wolverine, but great overeas performance, where the film has already earned $86 million, is helping to make up for this gap.
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Fruitvale Station entered the top ten in its third week. After expanding into over 1,000 theatres, the fact-based story of a black man who was fatally shot in tragic circumstances totaled $4.6 million. That was enough for it to beat another expanding indie, The Way, Way Back. The lighter, coming-of-age dramedy totaled $3.3 million, another good number, especially since its release was about 20% smaller.


The rest of the top ten was returning releases. Most had drops in the 30-50% range, but one exception was the buddy cop comedy The Heat. The female-driven picture dipped just 26%, its smallest decrease to date. Positive word-of-mouth is often cited as critical for movies that appeal to women, and that appears to be the case here. Its fifth-weekend total of $6.8 million brings its cumulative to $141 million.



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had great reviews, but a lackluster opening of $1.5 million. The weak interest in the movie is disappointing, but perhaps it will do better in aftermarkets like VOD. Even if it earns several times its opening weekend, it may not break $10 million.



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Woody Allen's Blue Jasmine had a much stronger opening, earning an out-of-the-park $102,000 per screen for a total of $613,000. That's a few thousand over the per-screen average of Midnight in Paris, Allen's biggest recent hit. However, right now Allen is playing to his core audience in New York and L.A., so it's a bit early to know if this film will approach the $56 million earned by his vintage Paris-channeling 2011 success.


On Wednesday, The Smurfs 2 will enter a field already crowded with animated features. On Friday, Mark Wahlberg and Denzel Washington will team up for action flick 2 Guns.



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