Monday, July 22, 2013

Low-budget horror movie 'The Conjuring' tops expensive tentpoles

As the East Coast and Midwest endured a heat wave, the spine-chilling The Conjuring performed some magic this weekend as it opened to $41.5 million. Made for just half its opening gross, the horror feature combined great reviews with a stellar marketing campaign to coast to the top. Meanwhile, news wasn't nearly as good for the other three wide releases this weekend, which were far more expensive to make.



Turbo 2
DreamWorks Animation's Turbo opened in third with $21.5 million, with a five-day total of $31.2 million. That's a disappointment for the animation studio, which spent at least $135 million in production. Meanwhile, Despicable Me 2, which cost just $76 million to make, racked up another $25 million in its third week, easily outshining the debut of Turbo.


Red 2 posted totals of $18.5 million, a few million less than the original. Older males comprised the majority of the audience. The action feature about aging spies performed similarly to The Expendables 2, which starring aging action heroes. That sequel's opening also dropped slightly from that of the original.



RIPD
The Men in Black-like supernatural buddy cop action-comedy R.I.P.D. bombed, maybe because it included just too many genres. With $12.7 million, it's slightly better than some projections, which doubted if the movie could top $10 million, but this feature will definitely lead to a big writedown at Universal.


In 353 locations, Girl Most Likely averaged $2,000 a screen for a total of $736,000. That's less than expected for the Kristen Wiig-led comedy, which unfortunately has been plagued by poor reviews. Another star-led indie, Only God Forgives, had double the per-screen average, $4,000, for a total of $315,000. Thanks to the star power of Ryan Gosling, the Radius-TWC release is expected to post strong VOD numbers. Meanwhile, The Way, Way Back continued its slow burn, going up 100% as it added locations for another $2.2 million in its third week. The indie beach comedy will expand into over 650 locations on Friday.


This Friday, Wolverine will lead the pack of new releases, while The To-Do List opens in a moderate 500 locations. Also on the menu is Woody Allen's Blue Jasmine.



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