In late August and September, it doesn't take much in order to ascend to the top spot. For Riddick, it took just $18.7 million to lead in the slowest weekend yet in 2013. This marks the third time Vin Diesel has played the Riddick character, and the third film fell somewhere in the middle: better than the accompanying film Pitch Black, and weaker than The Chronicles of Riddick. Even with back-to-school obligations and the start of NFL season drawing away interest, Riddick connected with its core audience, which skews male, 30+, and Hispanic.
Box office as a whole was down, but a couple of movies bucked the trend. Last week's Spanish-language hit, Instructions Not Included, went up 3% to $8.1 million, maintaining its audience as it expanded into twice as many theatres. That's an excellent second week, and distributor Pantelion's biggest hit yet. Sony was able to squeeze another $2 million from This Is the End in a one-week return to over 2,000 locations, which put the comedy just shy of $100 million.
The faith-based inspirational movie The Ultimate Life had a solid, if not spectacular, debut of $650,000 in limited release, with a so-so per-screen average of $1,500.
The Weinstein Co. had one hit and one miss this week. Salinger, the documentary about the reclusive writer, debuted to a solid $22,000 per screen in four locations, the highest average of the week. Meanwhile, its French import, Populaire, averaged just $5,500 per-screen while playing in three locations.
This Friday, the action-comedy The Family will go up against the sequel to 2011's sleeper horror hit, Insidious: Chapter 2.
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