As Freddie Mercury might say, this weekend’s box-office contenders are waiting for the hammer to fall. Thor: The Dark World will likely assert its dominance over the domestic market when it bows in 3,841 locations tonight. Many are predicting the sequel to 2011’s Thor will gross approximately $95 million, earning slightly less than fellow superhero flicks Batman, Spider-Man, Iron Man and Superman, which all debuted to upwards of $100 million. Last weekend, The Dark World made headlines when it opened to a tuneful $111 million overseas. Basically, everyone knows who the winner of this weekend’s sales race will be, the question is, by just how much will Chris Hemsworth, Tom Hiddleston, Natalie Portman and team outstrip the competition?
The Avengers effect, the box-office theory that posits solo vehicles for those characters that appeared in 2012’s The Avengers will experience a boost in sales thanks to that film's popularity, proved true for Iron Man 3 and will probably factor into The Dark World’s success. That Thor’s mighty earning potential is already being treated as a foregone conclusion is great news for the ever-expanding cinematic Marvel universe, though less so for everyone else, like last weekend’s No. 1, Ender’s Game. It’s looking as if the young adult adaptation will slip a couple of spots this Friday, Saturday and Sunday. Bad Grandpa is holding strong, and so is the critically denigrated if fan darling Last Vegas – they’ll likely land at Nos. 2 and 3, respectively. That leaves Ender’s Game to keep warm the oft-overlooked No. 4 slot. The film may have been groomed to spawn a franchise, but such a large dip in popular interest its second weekend out of the gate doesn’t bode well for executive interest in Ender’s Game 2.
Another movie about the forces of good matching against the embodiment of evil, The Book Thief, will also open, in four locations in New York and LA, tonight. The Nazi-era adaptation of Markus Zusak’s young adult novel of the same name recounts the childhood of Liesel Meminger, the titular literary robber whose love for books sees her through trying social, political and personal conditions. The film is tracking a solid 67% fresh on Rotten Tomatoes, and with its light though not particularly inventive treatment of the source material will also likely do solid business.
Continuing with their rollout strategies, About Time, 12 Years A Slave and Dallas Buyers Club will all expand to more theatres this weekend. The Richard Curtis rom-com About Time had a disappointing opening last week, earning less than $1.1 million from 175 locations. Universal isn’t expecting much from its sophomore outing: the film is tracking at about $5 million.
On the other hand, 12 Years and Club have proven themselves fierce competitors in both the awards-season race and arthouse market. Steve McQueen’s incredibly well-received slavery drama will open wide in 1,144 theatres, while Matthew McConaughey’s Oscar hopeful will expand to 35 locations.
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