Holiday movies to bring joy to end-of-year revelers

By Sarah Sluis

Moviegoing during the holidays is more than just a way to pass time off from school and work: it's a tradition. What better way to break up family tension than seeing a movie together--especially at a multiplex, where disagreeing groups can choose different movies? This year the usual mix of popcorn and awards fare will swoop into theatres tomorrow and again on Christmas Day, adding to the already heaping offerings, including mega-budget Avatar.

Tomorrow, Alvin and the Chipmunks: The Squeakquel will roll out in 3,700 theatres. The original opened a couple weeks before Christmas to a $44 million weekend, and did big business through the holidays. With animated competitor The Princess and the Frog fading, and a media campaign that includes a hilarious chipmunk rendition of Beyonce's "Single Ladies," the comedy is sure to appeal to adults (perhaps the ones that create YouTube videos of their children dancing to the song).

The other big crowd pleaser is Sherlock Holmes, which targets a big chunk of Avatar's audience. Robert Downey, Jr. and Jude Law play "action heroes in a tale stripped of modulations, intelligence and finesse." Having seen the movie a few weeks ago, my memory of the film is not aging well. The action set pieces feel worn and unoriginal, including a cliched standoff on an unfinished bridge. Much of the set design is filled in with CG, and the movie lacks the satisfying details that fill out our understanding of Holmes' world and character. Nevertheless, marrying action sensibilities to a historical character will make Holmes and Watson fresh with no chance of being mistaken for "Masterpiece Theatre." The comic-action movie will draw action-hungry crowds when it debuts in 3,600 theatres.

Adult romantic comedy It's Complicated will open on the small side on Christmas Day, 2,800 theatres. The movie has received heavy media coverage, including a director profile in the New York Times Magazine

about making movies for women. With its erudite interest, the movie

could be a mainstream choice for audiences normally drawn to awards and

specialty fare.

The holiday season is also time for specialty releases to open wide to take advantage of the increased attendance. Awards favorite Up In the Air will expand to 1,800 theatres, and Nine to 1,500. Up in the Air has been steadily climbing in the rankings, breaking into the top ten for the past two weeks, so its expansion should lead to an uptick in its box office and ranking. Nine, only out for one week, will be more of a wild card. Will female audiences choose It's Complicated over Nine?

Also sneaking into the holiday schedule will be the debut of "cinematically sophisticated but slow-moving police procedural," Police, Adjective, in IFC theatres. The Young Victoria will expand to 134 theatres. The Imaginarium of Doctor Parnassus, which features a performance from Heath Ledger, will also debut on Christmas Day. The Lovely Bones and A Single Man will also add theatres to their run. With a crowded slate of film delicacies, one hopes that people will have the time to sample more than one holiday offering.

Screener is off to drink some eggnog, so we'll see you back on December 28th with a recap of holiday box office performance.

'Princess and the Frog' reigns over the box office

By Sarah Sluis

Opening precisely in line with expectations, The Princess and the Frog earned $25 million in its first week in wide release. The movie skewed towards females and those under 25. Although this is Disney's first movie with a black princess, the studio said they didn't track ethnicity in its polls, perhaps because they didn't want this film's performance to be gauged according to its appeal among black audiences.

The Blind Side had another stellar weekend, dropping a slim 22% to earn another $15.4 million. The modestly budgeted movie has brought in over $150 million, making it an end-of-year success story.

The other movie trying to marry sports to a more weighty subject, Invictus, opened to just $9 million. Two of Clint Eastwood's recent directorial projects, Gran Torino and Million Dollar Baby, used long platform releases, making comparison difficult. Changeling, however, opened in a small number of theatres before expanding to a $9 million weekend. Its cumulative gross? $35 million. A similar fate may be in store for Invictus, but its superior reviews to Changeling (77% on Rotten Tomatoes to Changeling's 61%) could push it above the 2008 film's total.

Weinstein Co.'s A Single Man debuted in 9 theatres to a per-screen average of $24,000. The Lovely Bones, on four screens, had a per-screen average of $38,600, but its cumulative gross was $116,000 to A Single Man's $216,000. Each came from a different corner of the film marketplace. A Single Man is a recent festival acquisition that went straight from its September premiere in Toronto to theatres this December. It's a quiet film that has generated substantial praise from critics. The Lovely Bones was a big-budget adaptation, but the movie's most expensive parts--the CGI sequences--have been greeted with noses wrinkled in disgust. Rolling Stone compared Jackson's heaven to a Claritin commercial. This movie ranks among my biggest disappointments this year, but its solid opening bodes well for its box office.

Up in the Air nudged closer to the top ten this weekend, adding 57 theatres for a 72-theatre run. It earned $2.4 million and an impressive $34,000 per screen. The layoff-centered comedy has been accruing a sizable amount of nominations and awards. From my perspective, it's a shoo-in for one of the ten Best Picture nods.

This Friday, all eyes will be on Avatar's premiere, with romantic comedy Did You Hear About the Morgans? providing some counter-programming. Nine and Crazy Heart will also make their debut on select screens.

Adult family dramas take center stage with 'Brothers,' 'Everybody's Fine'

By Sarah Sluis

Despite all the new offerings this weekend, New Moon and The Blind Side are expected to hold the top spots. But that doesn't mean the rest of the films won't fight for their spots as we head into the competitive holiday season.

Brothers (2,088 theatres), a love triangle with a wartime focus, is poised to capture a younger version of The Blind Side's audience. It's showing strong interest among young females under 25 that idolize stars Natalie Portman, Jake Gyllenhaal and Tobey Maguire. The war angle may help draw in their male companions, just as The Blind Side shared its tale of compassion with a male-friendly sports angle.

Everybody's Fine (2,133 theatres) is a quiet film that needs to make some noise. However, with its distributor, Miramax, crumbling back into Disney, and a Robert DeNiro considerably calmer than his gruff Meet the Parents persona, this movie is Most Likely to Get Lost in a Crowd. Still, this movie presents its offerings quite well, despite being "dramatically a bit thin," according to Executive Editor Kevin Lally.

Up in the Air won Best Picture from the National Board of Review yesterday, an auspicious way to start its run in ten theatres. George Clooney plays a jet-setting corporate downsizer (he fires other people's employees for a living) but somehow director Jason Reitman manages to make this plotline fit into our current recession economy. Not since Jerry Maguire waved to his ex while on a moving walkway has the mix of blas glamour and isolation in airport travel been captured so well.

Rounding out the week's releases are the standard action and horror offerings. Armored (1,915 theatres) is about the ultimate inside job: the drivers of armored trucks helping themselves to the stacks of money in cargo. Transylmania (1,005 theatres) is a horror spoof that should appeal to a younger crowd. Unlike the more gruesome Hostel, this movie is about a group of students spending a semester abroad who discover their university is infested with vampires.

On Monday, we'll check back to see if Up in the Air's box office is as winning as its Best Picture award, if Everybody's Fine was able to raise itself above a whisper, and if Brothers can stand up to The Blind Side.