'Madagascar: Escape 2 Africa' earns a roaring $63 million

By Sarah Sluis

Madagascar: Escape 2 Africa opened to $63.5 million this weekend, slightly exceeding the first-week revenue of this year's animated competitor Wall-E,
which earned $63.08 million.  Because these numbers are box-office
estimates, it's possible that the figures have been rounded up to give Madagascar the reigning position among this year's CGI films.  Even matching Wall-E's take is impressive, given that fall's animated features have generally opened to $30 to $40 million.  2007's Bee Movie, for example, debuted with $38 million.  Overall, this fall has been strong for family-oriented films: Beverly Hills Chihuahua took
advantage of a lull in family fare and drove to a multiple-week #1 finish, and HSM3,
which opened two weeks ago, dropped less than 40% this week to earn
$9.2 million and the highest finish for an existing release (#3).  Of
course, the box office is only a starting point for HSM3's DVD, soundtrack, and merchandise sales.

In second place, Role Models earned $19.2 million, exceeding
expectations and flabbergasting those that expect all R-rated, heavily
marketed comedies to fare the same.  Zack and Miri Make a Porno, which finished at number five this week, earning $6.5 million, only opened to $10 million.

Changeling earned $6.2 million this weekend, dropping only
22%.  While the film has garnered mediocre reviews, with critics
perhaps holding their praise for Eastwood's winter release, Gran Torino,
the word-of-mouth spin on the movie is "it's nothing like the commercials
make it seem," commentary that could raise interest in the film among
those who wrote it off based on the reviews.  A serial child abductor
can do that to a movie.

In a disappointing debut, Soul Men earned $5.6 million.  Perhaps those looking for a career retrospective of Bernie Mac chose Madagascar: Escape 2 Africa instead?

Among the bottom five, Saw V and The Haunting of Molly Hartley both tapered off, earning $4.2 and $3.4 million each.  Despite similar performances this week, Saw V's stellar opening week accounts for a total box-office gross quintuple that of Molly Hartley.

At number nine, The Secret Life of Bees continues to buzz along, also dropping only 22% from last weekend.  Finally, Eagle Eye,
at number ten, is now less than $4 million from crossing the $100
million mark.  While it's already in its seventh week of release, a few
more weeks of crossing the $1 million mark would bring it to the
coveted seven-figure box-office total.

This week has one major release, the twenty-second installment of
the James Bond franchise, so most of these titles will stay in the top
ten for another week.

Complete studio estimates here.

Friday Halloween scares off moviegoers

By Sarah Sluis

Halloween decimated the box office this weekend.  Returning films showed huge drops on Friday, and
new releases opened to disappointing numbers that they were unable to recoup on Saturday and Sunday.  #1 release High School Musical 3, for example, dropped 90% on Friday, earning around $1 million, but then dropped only around 40% from last week for both Saturday and Sunday, earning $14 million for those two days to bring its weekend total to $15 million.  With a Halloween-free weekend, the film would have been on track to make over $20 million.

Zack and Miri Make a Porno opened at #2 with a less-than-stellar take of $10.6 million.  As with other teen-oriented flicks that receive advance buzz for their lewdness (i.e. American Pie), web comments suggest that exhibitors took extra steps to prevent underage patrons from viewing the film, including checking IDs at point of entry, that might have affected the film's gross.  Zack and Miri will have competition next week with R-rated, less objectionably titled Role Models, which might cut into the film's ability to rebound next week.

Horror picture The Haunting of Molly Hartley earned $6 million at #5 (coming in below Saw V's $10 million take at #3).  Both films did comparatively well on Halloween, earning more than #1 release HSM3, but even the scare pictures earned less on Halloween than they did on Saturday and Sunday.

Changeling pulled in $9.4 million, earning $5k per theatre; however, in terms of a Clint Eastwood or Angelina Jolie vehicle, the results are underwhelming.  The film still has room to grow, both from
increasing the scale of its release and by rebounding from the Halloween weekend.  THR's Risky Business blog, however, attributes the film's relatively weak opening to the tepid critical response of the film, noting a correlation between the RottenTomatoes scores of Eastwood's films and their box-office revenues.

Other films in the top ten included Beverly Hills Chihuahua (#6, $4.7 million), now only $8 million under Eagle Eye's total of $94 million and inching towards $100 million.  The Secret Life of Bees dropped only 33% to finish at #7 with $4 million.  Action/crime pictures Max Payne (#8, $3.7 million),  Eagle Eye (#9, $3.4 million), and Pride & Glory (#10, $3.2 million) rounded out the bottom five.  Unlike the films in the top five, these films had below-average box-office drops, averaging 30-40% less than the previous week.

This week Madagascar 2 will release, competing for the G-rated audience, along with R-rated Role Models, specialty picture and European sensation The Boy in the Striped Pajamas, Soul Men, and Repo: The Genetic Opera.  Check back on Friday for a further rundown of the week's releases.

Full box office results viewable here.