By Sarah Sluis
The Hangover has hit the jackpot. Last week it was the surprise #1. The day after Up was declared the winner, higher-than-estimated Sunday grosses pushed The Hangover to the top spot. This week, the Las Vegas comedy dropped a mere 25% to earn $33.4 million. Thanks to high weekday grosses, its cumulative box office has already passed the nine-figure mark: $105,000,000. With a $9,960 per-screen average, plenty of people were turned away from Friday and Saturday night screenings, ensuring high grosses in weeks to come.
The Taking of Pelham 1 2 3 opened lower on the list, taking in $25 million and the #3 spot. It's a solid opening for an actioner that didn't receive much buzz. Lower on the list, the lightly marketed Imagine That came up with just $5.7 million at #6. Family audiences likely chose the much higher regarded Up over the Eddie Murphy film. In its third week, Up soared to $187 million cumulative, bringing in $30.5 million while losing just 30% of its gross.
Of the rest of the films in the top ten, Land of the Lost dropped the most (51%), followed by Drag Me to Hell (45%) and Terminator Salvation (43%). Of the three, Drag Me to Hell was the best reviewed, so it may actually be defying the precipitous drops (of 50-70%) often seen with horror titles.
Dropping between 32-35%, generally considered a better-than-average performance, were Star Trek, Night at the Museum: Battle of the Smithsonian, and Angels & Demons. All these films have crossed the $100 million mark (and Trek the $200 million mark), so their mid-30's drops will help boost the ends of their runs.
On the specialty side, Food, Inc. was the clear winner, earning $21,000 on each of its three screens. Moon followed with $18,000 on eight screens, and Francis Ford Coppola's Tetro came in with $15,000 on two screens. All are stellar performances, and bode well for the films' expansion.
This week, ancient-times comedy Year One will try to perform more like The Hangover and less like Land of the Lost. Sandra Bullock rom-com The Proposal, the first of the genre since Ghosts of Girlfriends Past released on May 1st, also stands to do exceptional business for romance-starved audiences.
