Audiences prefer a 'Night at the Museum' to 'Terminator Salvation'

By Sarah Sluis

In the box office battle this weekend, family-friendly history won out over a bleak future with people-hunting machines. On Friday, Night at the Museum: Battle of the Smithsonian barely edged out Terminator Salvation, earning $15.3 million to T4's $14.9 million, but the matinee crowds on Saturday, Sunday, and Monday chose Night at the Museum, propelling the comedy to a $70 million gross. Despite the fact that the sequel is billed as a family comedy, only half the audience fit the description, with the film proving especially popular among under 25's who needed a break from all the big action films that have dominated the box office. Still, Terminator Salvation's performance, while not that of a break-out hit like Star Trek, was director McG's best opening to date, and has strong prospects overseas. Because the film opened on Thursday, its cumulative is $67 million, only $3 million shy of Night at the Museum's four-day total.

Dance Flick also benefited from being a fresh and comedy-focused offering. The Wayans Brothers' film did best in urban markets, and racked up a pleasing $13.1 million gross over the four-day weekend. At the number five spot, it squeezed in above X-Men Origins: Wolverine, which brought in $10.1 million to bring its cumulative to $165 million, and below Star Trek and Angels & Demons. Star Trek's stats are the most impressive in the top ten: a cumulative of $191 million, a four-day gross of $29.4 million, and only a 31% drop in business. The Spock-Kirk adventure will likely cross the $200 million mark this week. Angels & Demons also held on, dropping 40% to earn an almost-comparable $27.7 million, and also looks likely to cross the $100 million mark this week.

On the specialty side, Summit's The Brothers Bloom continued to do well in limited release, averaging $10,000 on each of its 52 screens. Easy Virtue debuted even better, with a $14,600 average on each of its ten screens. The Girlfriend Experience, despite a blanket of publicity, did more so-so from a box-office perspective, with just a $6,667 average at 30 locations. IFC released the film on-demand a month ago, which some suspect dipped into the theatrical gross.

Next week, another two films will join the top ten. Pixar's Up and horror flick Drag Me to Hell will bump two more films off the top ten list. While I can't think of a more unlikely pair, both have strong advance reviews and are currently tracking at 100% on Rotten Tomatoes.

This Memorial Day, it's Museums vs. Machines

By Sarah Sluis

Terminator Salvation and Night at the Museum: Battle of the Smithsonian will go head to head this weekend, though they're targeting much different demographics. Terminator Salvation earned an estimated $3 million last night from midnight screenings, which bodes well for the action flick. The "highly efficient action showcase," according to our Executive Editor Kevin Lally, lacks "the fun quotient of the Schwarzenegger films," diminishing its crossover appeal. Still, it's virtually guaranteed at least $70 million over the weekend, and will likely go above that number.

Rising up against Terminator, Fox is opening Night at the Museum: Battle of the Smithsonian 500 screens wider than Salvation, in 4,096 theatres. The original Night at the Museum grossed a modest $30 million in its opening weekend, but by the following weekend has upped its cumulative gross to an astounding $115 million, thanks to high weekday grosses during schools' week off between Christmas and New Year's. Even that number proved to be less than half its final gross of $250 million, proof of the long legs of family films. With most children still in school, Night at the Museum: Battle of the Smithsonian's success won't be measured as much by its opening weekend, but its performance over the next few weeks--and throughout the entire summer. However, because there hasn't been a live-action family film since Race to Witch Mountain, pent-up demand will likely drive up box-office grosses even higher. Plus, Night at the Museum has the above-average box office on its side, as well as a couple hundred IMAX screens, which will pad the weekend's grosses.

The Wayans Brothers' Dance Flick opens on 2,450 screens, offering an alternative to Terminator and Night at the Museum. If I were a teen boy, however, I'd choose Terminator over Dance Flick, hands down, despite our critic's tepid endorsement that the film's "not a perfect 10, but the Wayans crew hit their mark more than they miss."

The most high-profile of specialty releases is Steven Soderbergh's The Girlfriend Experience. Sacha Grey, a 21-year-old porn star, plays a high-priced call girl turning tricks as the country slips into a recession. Our reviewer applauds how Soderbergh "convey[s] a view of American culture at once outrageous and non-judgmental," while NY Times' A.O. Scott pondered how the film will sit with audiences once "the turmoil of the last 12 months has receded...and this strange, numb cinematic experience may seem fresh, shocking and poignant rather than merely and depressingly true."

Wes Anderson-style caper film The Brothers Bloom, directed by Rian Johnson, expands this week to 52 theatres after an impressive first week out. Jessica Biel, who stars as the scandalous new wife in an established British family in Easy Virtue, can be seen in New York and Los Angeles.

We'll be back on Tuesday to recap the weekend and crown the winner of this holiday box office.

'Terminator' launches Skynet Research tie-in site

By Sarah Sluis

In preparation for the May 21st release of Terminator Salvation, Warner Bros. has launched a corporate website for Skynet. If you'll recall (perhaps while attending the Terminator 3D ride at Universal Studios, which similarly fleshed out the world of Terminator beyond its film presence), Skynet pioneered the smart machines before everything went horribly, horribly wrong. The site, which is deep enough to simulate reality, has a couple of gems I'll share below, or, of course, you can further explore the site here.

First, Onion-style testimonials, including one from a teacher:

I admit it was strange seeing the little custodian bots scurrying around our grade school, but they have proven themselves time and time again. Now they are the ones that manage the cleanup, leaving teachers more time to provide the one-on-one interaction that the children so desperately need. And the children love them so much that they now hate to leave class at the end of the day!
- Andrea Millery, Principal, Kate Ellen Elementary School, Little Rock

Next, the "Security Installations" offered by Skynet as "Outreach." The list of locations includes comic book stores across the U.S., including a video testimonial from NYC's St. Marks Comics, which you can view below.

Lastly, the whole site is peppered with Big Brother-level creepiness:

"We want to help humanity achieve some of its largest dreams. Wherever you look, you will find that Skynet is taking an active role in human affairs."

"The past is littered with the exploded infrastructures of competitors that were here one day and gone the next. You can rest assured that Skynet is committed to the present with an eye on what is coming over the horizon."

For those who simply can't get enough of this type of thing, die-hard fans can follow updates on the movie on the blog set up by Warner Bros.. Last month, I saw advance footage of Terminator Salvation, introduced by the incredibly energetic McG, which you can check out here.