'Footloose' outstepped by 'Real Steel'

By Sarah Sluis

Despite three new wide releases this weekend, last week's Real Steel narrowly won the first place spot by dipping just 40% to $16.3 million. While the robot-centered picture didn't overwhelm in its first outing, its second round has brought the expensive production to a more respectable $51 million cumulative total.

In second place, the reboot of Footloose debuted to $16.1 million. The inexpensive movie drew the greatest support from older females. 75% of all viewers were women, and 73% were over 18. The movie, which is set in a small town, drew the greatest support from Heartland locales, with Salt Lake City and Oklahoma City receiving the honors of being the dance film's top two markets. Former "Dancing with the Stars" regular Julianne Hough stars, so she undoubtedly helped the movie appeal to the show's older female viewers.

The sci-fi/horror remake The Thing underperformed, earning just $8.7 million. The movie joins other scary offerings that have failed to connect with viewers, including Apollo 18 and Dream House. Horror movies are supposed to be low-budget sure things, but the misfire of The Thing shows there are more factors at work. As Halloween approaches, it will be interesting to see if Paranormal Activity 3 helps reverse this trend.

The Big Year was a big bust. The salaries of Steve Martin, Jack Black, and Owen Wilson were probably barely covered by the comedy's paltry $3.3 million opening. I thought making fun of but also celebrating bird watching sounded like a hoot, but audiences didn't agree and critics warned that the feature was not particularly funny.

Director Pedro Almodvar is something of a brand name on the indie circuit, so it's no surprise his latest, The Skin I Live In, earned $38,500 per screen in six locations. The movie ran in the New York Film Festival, giving the Spanish-language genre hybrid additional advance publicity for city dwellers. Such a strong per-screen average sustained over six screens (as opposed to the two often reserved for opening weekend) bodes well for the unusual drama's future.

The generic cop vs. serial killer picture Texas Killing Fields had a rote performance at the box office, averaging $3,000 per screen at three locations. Take Shelter, one of my indie favorites this year, boosted its per-screen average by $500 from last week, even as it doubled the number of theatres in its release. In 24 locations, the drama had a mean of $5,300 per location.

This Friday, Paranormal Activity 3 starts the Halloween horror deluge, Johnny English Reborn offers up British spy humor, and the swashbuckling The Three Musketeers draws its sword.