The weekend box office was softer than usual. The Hobbit: An Unexpected Journey dropped 57% to lead with $36.7 million, enough to give it a first-place finish by a wide margin. The Peter Jackson-directed epic has already earned nearly $150 million, but since the fantasy adventure is not only big-budget, but the first installment in a trilogy, anything other than a smash hit could portend trouble for the remaining two movies.
In second place, Jack Reacher opened to $15.6 million. The Tom Cruise-led action picture resonated with older male moviegoers, and Paramount believes that the demographic base will expand to teenage males as well. Because the holiday season usually gives releases higher multiples of opening weekend, Reacher may end up with over $60 million, at least four times its first weekend.
Judd Apatow-directed comedy about a family's mid-life crisis, This is 40 followed in third with $12.3 million. That was a lot better than Wednesday release The Guilt Trip, which only earned $5.3 million. Both films, which skewed to older females, only received "B-" CinemaScores. Pre-holiday preparations often prevent the adult demographic from showing up in force pre-Christmas, so there are still plenty of interested viewers who may not have had a chance to see the movie yet--that is, if they still plan on seeing either one if they hear mixed reviews from friends.
Monsters Inc. 3D earned a light $5 million over the weekend. Cirque du Soleil: Worlds Away, playing at just noon and 7pm every day, still managed to total $2.1 million. It will up the freqency of showtimes tomorrow, now that it has an "A-" average CinemaScore from its first viewers.
Of all the specialty releases, the one with the most momentum is Zero Dark Thirty. The story of the CIA's hunt for Osama bin Laden averaged $82,000 per screen in five locations, and is picking up incredible buzz and word-of-mouth from those emerging from sold-out screenings. The
heart-wrenching tale of a family that survived a tsunami, The Impossible, opened with a $9,200 per-screen average in fifteen locations. The modestly successful opening that may pick up speed in weeks to come.
Three more wide releases will open tomorrow, on Christmas Day. A celebration of the "redeeming pleasure of musical storytelling," Les Misérables (2,808 theatres) shows all signs of being the darling of this holiday season. Sung live, instead of lip-synced on set, the vocals sound real, immediate, and occasionally (and appropriately) ragged. Critic Wendy R. Weinstein couldn't help reflecting on the "progressive political and moral concerns" highlighted from the original text by Victor Hugo. "It’s impossible to leave this movie untroubled by the contemporary parallels," she says, all the more reason the musical may end up being both a box-office and awards-show hit.
Controversy surrounding writer-director Quentin Tarantino's Django Unchained (3,010 theatres) has been light so far, but now the ultra-violent film has its first major dissenter. Spike Lee said he would not be seeing the "disrespectful" movie, which does not honor the memories of
his ancestors who were enslaved. The "spaghetti western/slave vengeance mash-up," as described by critic Chris Barsanti, includes comic bits that "play well throughout," but "at the disadvantage of dulling the edge of the script’s visceral portrayal of the savagery of slavery—a problem that gets more pronounced by the film’s gory climax." Perhaps that's what Lee was intuiting, though he hasn't seen it.
Tomorrow, another family-focused comedy (after The Guilt Trip and This is 40) will enter the mix. Parental Guidance, which centers on the generational clash between touch old-school and new helicopter parenting styles, will open in 3,558 theatres. Some "nice comic points" are scored, especially courtesy of Billy Crystal, according to FJI's David Noh, but an effluence of heartwarming moments and other signs of "commercial family slop" make it less palatable.
Next Monday, we'll evaluate how the Christmas releases fared, and if last Friday's releases benefited from vacation days and positive word-of-mouth.
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