Friday, July 26, 2013

'Wolverine' sole new wide release in indie-dominated weekend

Audiences may be suffering from box-office fatigue, with too many tentpoles hitting theatres this summer, but The Wolverine (3,924 theatres) has one thing in its favor: it's the only new wide release this weekend. Sure, two other superhero movies have released this summer, Iron Man 3 and Man of Steel, but the sixth appearance of Hugh Jackman as Wolverine, although the smallest of the bunch, should top $60
Wolverine hugh jackmanmillion. The previous Wolverine installment, X-Men Origins:Wolverine in 2009, didn't get the strongest of reviews. Although this follow-up has earned positive endorsements from critics, including our Daniel Eagan, it will be an uphill battle to win over audiences. Eagan calls out the feature's "involving script, focused direction
and a powerhouse performance by Hugh Jackman," going on to note that the James Mangold-directed feature "isn't a
run-of-the-mill, effects-heavy comic-book adaptation—it's a solid
drama that's only incidentally about superheroes."


This summer has also yielded a number of strong specialty features. The To-Do List (591 theatres) is a bit in-between an indie and mainstream release. The 1993-set teen sex comedy stars Aubrey Plaza as a high school graduate anxious to get some sexual experience. The "sublimely entertaining female version of
To do list aubrey plaza popsicle
American Pie," according to our critic David Noh, "goes just as far as most male-oriented
teen sex comedies, except its raunch and gross-out humor are
actually funny and, yes, fully empowering." CBS Films is keeping the release small, which will hopefully lead to packed theatres and positive word-of-mouth. It's only expected to open to $2 million, but it could be in for a long run as word spreads, just like last year's Pitch Perfect, which earned ten times its opening weekend.


In its third weekend, Fruitvale Station will expand into 1,064 theatres. That's an aggressive expansion, given the socially conscious drama was in just 34 theatres last week. The move into wider release may also be related to the Weinstein Co.'s upcoming release The Butler, which will open in just four weeks. Both focus on social justice and America's racial issues, albeit in different ways,
Blue jasmine alec baldwin cate blanchettwhich could prove a challenge for the distributor.


The Way, Way Back will nearly triple the locations in its release for a total of 886 theatres. The comedy is so perfect for summer, you can almost feel the sand between your toes, and the casting of Steve Carell has helped bring more eyes to this coming-of-age tale. In three weeks, it's earned over $5 million, and this week should add a significant chunk to that total.


Also opening this weekend is Blue Jasmine (6 theatres). Woody Allen's features always open to sky-high per-screen averages, so his latest should open to at least $70,000 per screen. Allen's auteur status always draws his loyal crowds, but the question is whether his films will catch on with a wider audience, like Midnight in Paris did, or quietly fade out. Blue Jasmine has earned generally positive reviews (82% "Fresh" on Rotten Tomatoes), and its light take on timely subject matter, via its focus on Cate Blanchett, the spurned wife of a Bernie Madoff-like character, should propel it forward through the rest of the summer.


On Monday, we'll see if The Wolverine breaks the box-office curse that has plagued many of this summer's would-be tentpoles, and which of the smaller releases shows the most promise.



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