In hindsight, all those commercial spots may have been (a tad) overkill. Anchorman 2: The Legend Continues earned a solid, though not stellar, $40 million its first five days in theatres, this past Wednesday-Sunday. It grossed $26.8 million from the weekend alone, a figure that falls just shy of the first Anchorman’s $28.4 million bow. These numbers are more or less on par with what Paramount had predicted, though given the trumpeting fanfare building up to the movie’s release, many pundits are still calling it an underwhelming debut.
Their sense of disappointment may have something to do with the fact that Anchorman 2 failed to win the weekend. Instead, The Hobbit: The Desolation of Smaug once again took home the treasure, or title of the weekend’s top earner. Like its predecessor, The Hobbit: An Unexpected Journey, Smaug fell 57% its second weekend in theatres. The fantasy flick took in $31.4 million to bump its overall cume to $127.5 million. Look for second-place Anchorman to gain a little more steam this coming weekend, however. As noted on Friday, the weekend before Christmas is a notoriously slow period, while business tends to pick up considerably over the holiday. Anchorman shouldn’t slip too much over its sophomore outing, and could even tally out with as much as $120 million by the time it closes.
Frozen and American Hustle jockeyed neck-and-neck for the third-place slot for much of the weekend. The latest numbers, however, have Frozen barely eking out the lead. Disney’s bid for a return to the glories of its princess-movie heyday earned $19.5 million to Hustle’s $19.1 million. The latter is a great haul for a specialty release, and trumps David O. Russell’s The Fighter, which grossed $12.1 million when it expanded over this same weekend in 2010. If Oscar predictions prove true, Hustle will also likely benefit from an upcoming awards-season boost. The film is on track to earn roughly $100 million in total.
Saving Mr. Banks rounds out the weekend’s top 5 with $9.3 million. While the true story of how beloved children’s story Mary Poppins came to the big screen has been underperforming (Stateside, that is; author P.L. Travers’ fellow Brits have been loving the film), Banks isn’t the domestic bomb that kids’ movie Walking with Dinosaurs proved to be. The CG feature grossed just $7.3 million. As with Anchorman, business will probably pick up over the holiday, though it’s unlikely Dinosaurs will drum up more than $50 million by the end of its run.
Finally, Bollywood offering Dhoom 3 set a new record with its $3.3 million North American debut. That’s the highest opening gross ever for a Bollywood release in the United States.
Happy holidays!
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